VP, Sales & Distribution
Listed on 2026-08-05
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Management
Area Manager, Operations Management, General Management -
Sales
Area Manager, Operations Management
VP, Sales & Distribution
A VP, Sales & Distribution (VPSD) at Red Bull Distribution Company (RBDC) is responsible for the overall financial performance and operations of their assigned territory (Midwest-Southeast) which includes multiple locations and States. This role will drive and develop a world-class retail execution team ensuring best-in-class sales and operations processes & routines. This person will build and inspire a winning team that epitomizes the Company's Values.
Key leadership traits include building, leading, coaching, and developing a high-performing leadership team including Sales and Operations. The VP, Sales & Distribution is the senior field level leader within the organization from a sales and operations perspective. As a direct report to the President and member of the RBDC Leadership team, this leader is responsible for providing executive-level leadership and guidance as a key stakeholder and influencer in the organization.
That Play To Your Strengths
All the responsibilities we'll trust you with:
- Use a high level of discretionary judgment on sales, financial, operational, and employment decisions
- Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard
- Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers
- Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast
- Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics
- Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives
- Ensure a consistent presence in the market with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers, and entire team as well as market conditions
- Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the President, hold Monthly Performance Review (MPR) and Quarterly Business Review (Q ) meetings with DSDs to ensure open communication and address opportunities
- Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process
- Active participation in all business planning processes, tool development, and field support matters
- 100% responsible for consistent process and routine across regions
- Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan
- Work directly with the RBNA Regional leadership team to ensure successful partnerships
- Build a diverse organization that reflects the marketplace; embodies Red Bull's Values and inspires the team through dynamic and effective leadership
- Drive the territory to achieve overall organization KPI targets and metrics
- Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures
- Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach
- Complete annual performance reviews with all direct reports, building and supporting Development Plans
that matter most for this role:
- 12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives.
- Minimum 5 years of experience leading tenured sales and distribution leaders
- Key account management experience on a district, regional or national level is considered an asset
- A proven track record of being able to inspire and lead a successful sales organization, and partnership with shared services stakeholders
- Previous P&L influence & ownership over sales teams and operations
- Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs
- Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline
- Excellent verbal and written communication skills, including impactful presentation capabilities
- Strong computer skills in Microsoft Word, PowerPoint, and Excel
- Strong analytical skills and experience using internal…
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