Director, Investment, Social

Director, Investment, Social

The Director, Investment, Social is responsible for managing a team of paid social experts who activate and manage campaigns across all social platforms. This individual will oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions for the book of business.

This role will help Rise drive revenue growth through three core areas:

• Partnering with the Account Management team assigned to the respective portfolio of accounts to retain current business by delivering a remarkable client experience and superior results.
• Collaborating with the Account Management team to grow existing Rise revenue by identifying and tactically upselling strategic client growth opportunities, with an emphasis on cross-channel and full-funnel growth initiatives.
• Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy, and other channel leaders on new business initiatives.

To accomplish these objectives, the Director, Investment, Social must operate successfully and fluidly across a wide variety of internal and external situations. These may range from coaching internal channel managers on complex strategic initiatives to pitching new business opportunities to C-suite client contacts and working with Client Partners to craft compelling narratives that support strategic growth initiatives.

This individual must be well-spoken, possess strong presentation skills, understand client relationship and risk management, and be comfortable managing a high-performing team and overseeing large, complex accounts with multiple stakeholders in a fast-paced work environment.

The successful candidate will be passionate about social media and its importance within the consumer journey and marketing funnel. They must possess an astute understanding of the social landscape, including its channels, technologies, and platforms, and be a leader who promotes collaboration and ideation.

As a supervisor, the Director will oversee employee development and retention, including training and goal setting. They will lead the team in ensuring that the tactical execution of media planning, placement, reporting, post-buy activities, and financial reconciliation is handled accurately and on time.

This individual must also be an expert in process and project management, with the ability to create efficient processes that can be scaled across multiple accounts or teams.

Key responsibilities include:

• Establishing a center of excellence that efficiently executes paid social initiatives while driving innovation aligned with business goals.
• Developing and executing social strategies for evergreen and event-based campaigns, working closely with internal and external stakeholders.
• Providing strategic guidance to clients; anticipating and addressing client needs and challenges; and planning and developing measurable programs that are on strategy, remain within budget, and exceed client objectives.
• Developing social strategies using industry knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations that support client goals and objectives.
• Optimizing targeting, segmentation, and performance across product categories, audiences, personas, and industries by continuously analyzing data and recommending improvements.
• Driving digital marketing innovation by harnessing AI-driven automation, emerging technologies, and leading industry practices to position Rise as a leader in social media.
• Managing financial performance, including budget allocation, client billing, team billability, and account profitability.
• Delivering insightful and persuasive presentations to clients and prospects.
• Maintaining accountability for executional accuracy across all team members.
• Managing a team of direct reports working remotely and across Rise locations, with responsibility for all aspects of team oversight, including employee onboarding, training, performance, accountability, behavior, and retention.
• Maintaining overall control of team workflows and assigned responsibilities. Overseeing the progress of all projects and providing assistance when necessary to ensure timely completion.
• Quickly and tactfully troubleshooting employee and client issues.
• Collaborating with leadership and peers to develop solutions that enhance operational efficiency, tools, and systems and improve current workflows.
• Serving as a thought leader by proactively advising on social media trends, tools, and technologies and recommending areas for investment and implementation.
• Identifying opportunities to evaluate and test new technologies.
• Partnering with the Director, Partnerships to cultivate strong relationships with social media partners, including responsibility for joint business plan stewardship, as assigned.

Job requirements include:

• Bachelor's degree in communications, marketing, advertising, business, or a related…