Director, Point of Care

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Position Summary

The Director, Point of Care, leads the Point of Care team’s Point of Care marketplace efforts by providing functional management and leadership to a team of Point of Care Associate Directors & Supervisor. They own the Point of Care media plan story, quality of work output, contributes to new POC solutions, manages and trains direct reports., and can be adaptable to the ever-changing needs of the marketplace.

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships.

Key Responsibilities

Knowledge

Impact & Day to Day

• You will have a strong understanding of how the agency works and how jobs flow throughout
• You will have a strong understanding of client’s business and goals
• You will an expert understanding how client business objectives translate into Point of Care marketplace strategies
• You will have am expert understanding of the overall Point of Care marketplace and partner landscape
• You will have an expert understanding of Point of Care partnership opportunities, deals and terms
• You will develop a knowledge PHM’s Terms + Conditions and Point of Care partner contracting process

You will be responsible for:

• The Point of Care channel investment strategy
• Owns POC tacticalrecommendation including business rules for officeselection and cross franchise strategy
• Blocking issue contact for Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
• Accountable for daily execution of Point of Care team tasks
• Accountable for managing timely delivery of Point of Care team projects and tasks
• Ensures guidelines in Point of Care process, efficiencies, etc. are implemented and operational
• Accountable for ongoing Marketplaceintelligence + POVs
• Accountable for POC marketplace 101s and education days
• Drives POVs on new investment offerings, processes and technologies
• Responsible for assignment and execution of ad hoc projects

Internal + External Relationships

• Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
• Accountable for managing and prioritizing team assignments
• Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders
• Fosters a positive work environment
• Provides expertise and shares knowledge with junior team members
• Delivers constructive, actionable feedback to team
• Continues to develop working relationships with client contacts as necessary
• Strong relationships with Point of Care media partners and point of escalation for partners and Point of Care team
• Collaborates internally with leadership across capabilities and teams
• Strong relationships with key Groupe teams, PMX, APEX
• Contributes to new business efforts as needed

Qualifications

• 7+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP
• 2+ years recent HCP media experience
• 2+ years people management experience

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage,…