Director, Investment, Social

Rise is an award-winning
, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core
, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer 'Risers' the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

GENERAL PURPOSE OF JOB

The Director, Investment, Social is responsible for managing a team of paid social experts who activate and manage campaigns across all social platforms. This individual will oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions for the book of business.

This role will help Rise drive revenue growth through three core areas:

• Partnering with the Account Management team assigned to the respective portfolio of accounts to retain current business by delivering a remarkable client experience and superior results.
• Collaborating with the Account Management team to grow existing Rise revenue by identifying and tactically upselling strategic client growth opportunities, with an emphasis on cross-channel and full-funnel growth initiatives.
• Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy, and other channel leaders on new business initiatives.

To accomplish these objectives, the Director, Investment, Social must operate successfully and fluidly across a wide variety of internal and external situations. These may range from coaching internal channel managers on complex strategic initiatives to pitching new business opportunities to C-suite client contacts and working with Client Partners to craft compelling narratives that support strategic growth initiatives.

This individual must be well-spoken, possess strong presentation skills, understand client relationship and risk management, and be comfortable managing a high-performing team and overseeing large, complex accounts with multiple stakeholders in a fast-paced work environment.

The successful candidate will be passionate about social media and its importance within the consumer journey and marketing funnel. They must possess an astute understanding of the social landscape, including its channels, technologies, and platforms, and be a leader who promotes collaboration and ideation.

As a supervisor, the Director will oversee employee development and retention, including training and goal setting. They will lead the team in ensuring that the tactical execution of media planning, placement, reporting, post-buy activities, and financial reconciliation is handled accurately and on time.

This individual must also be an expert in process and project management, with the ability to create efficient processes that can be scaled across multiple accounts or teams.

KEY RESPONSIBILITIES

• Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned with business goals.
• Develop and execute social strategies for evergreen and event-based campaigns, working closely with internal and external stakeholders.
• Provide strategic guidance to clients; anticipate and address client needs and challenges; and plan and develop measurable programs that are on strategy, remain within budget, and exceed client objectives. Establish clear success criteria and benchmarks before and after each campaign.
• Develop social strategies using industry knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations that support client goals and objectives.
• Optimize targeting, segmentation, and performance across product categories, audiences, personas, and industries by continuously analyzing data and recommending improvements.
• Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and leading industry practices to position Rise as a leader in social media.
• Manage financial performance, including budget allocation, client billing, team billability, and account profitability.
• Deliver insightful and persuasive presentations to clients and prospects.
• Maintain accountability for executional accuracy across all team members.
• Manage a team of direct reports working remotely and across Rise locations, with responsibility for all aspects of team oversight, including employee onboarding, training, performance, accountability, behavior, and…