Senior Assistant Personal Training Manager

SENIOR ASSISTANT PERSONAL TRAINING MANAGER Full-Time Non-Exempt

Reports to:

General Manager

We’re seeking a Senior Assistant Personal Training Manager to lead our fitness team and elevate the member experience—driving personal training sales, ensuring program quality, and delivering a results-focused, welcoming environment.

This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0 design.

JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness.

We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self-improvement through purpose-driven work and a people-first culture.

The Senior Assistant Personal Training Manager is a key leader within the club responsible for driving the success of Crunch Fitness’ Personal Training program through member engagement, revenue growth, and retention. This role focuses on new client acquisition, existing client retention, and delivering an exceptional client journey via high-quality training services.

The PTM leads a team of Personal Trainers, manages the front-end sales process, and ensures operational excellence in program delivery. Responsibilities include executing the Crunch One Kickoff (C1KO) sales process, maintaining accountability to the Client Journey, and fostering a culture of performance and development. This position requires strong leadership skills, fitness expertise, and proven ability in sales and team management.

• Perform at least 50% of all Crunch One Kickoffs (C1KOs) to drive PT sales.
• Coach and role-play with trainers to improve consultative selling and assumptive close techniques.
• Own the Client Journey, with emphasis on the first 90 days of engagement.
• Drive consistency and speed-to-schedule, targeting 24–48 hour booking windows.
• Monitor funnel KPIs and implement improvement plans.

• Ensure all training programs are science-based, personalized, and results-driven.
• Oversee accurate administration of PT services, including:
• dotFIT program and supplements
• Goal tracking and progress reporting
• Measurement tracking and program design
• Teach and utilize Enhance Platform for client management and execution.
• Ensure trainers meet Crunch and JEM session delivery standards.

• Recruit, hire, train, and develop a high-performing team of Personal Trainers.
• Lead with JEM’s core values:
  Resilience, Service, Transformation, Excellence.
• Conduct ongoing coaching, 1:1 development meetings, and performance reviews.
• Maintain standards for professionalism, punctuality, friendliness, and cleanliness.

• Build weekly schedules aligned to KPIs and business needs.
• Maintain accurate reporting for PT performance and contribution margin.
• Partner with the General Manager on PT strategy, budgeting, and department growth.
• Support overall club operations, equipment readiness, and service standards.

• Must be HIIT certified (or able to obtain quickly).
• Capable of teaching HIIT-format classes as needed to…