Associate Director- Consumer Insights – Consumer & Culinary Foresight- Ventures

About the job

General information

All posting locations Chicago, Illinois, United States of America

Job Function 05 – Marketing

Date Published 08-Nov-2023

# R-75810

Requirements

Description & Requirements

The Consumer and Culinary Foresight & New Ventures Associate Director will be responsible for championing the consumer and owning all trends and foresight work for the North American Zone. This position is responsible for identifying , developing, and integrating consumer and culinary trends throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. This leader will be a crucial partner to innovation teams, Business Units, the strategy function, and New Ventures team by driving a consistent future focus across the businesses to optimize and improve brand and category success.

The Associate Director will be accountable for publishing regular trend and foresight deliverables. They must also draw from various information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.

This role requires a person who can be

Strategic Be a strategic business partner to Marketing teams and an inspiring leader. Use their understanding of the consumer, culture, and culinary trends to guide 1YP, 5PY, and 10YP work streams and proactive

Influential Influence at all levels of the organization (above & and below) and work seamlessly with cross-functional teams. Build internal and external credibility for Kraft Heinz in the trends and foresight space.

Impactful Aim to “so-what’s” by making actionable recommendations routed in a deep understanding of consumers and Kraft Heinz’s business.

An Owner Possess a willingness to get into the details, think and act like a start-up, and build a function against a blank slate without buying pre-packaged solutions or methodologies.

Flexible Flexibly and creatively adjust to changing priorities and business challenges. Deal with ambiguity while showing a strong drive for results and project leadership skills;
Highly adaptable, works well in an environment of change.

Strong Communicator Showcase strong interpersonal skills through distilled, clean/concise deliverables that drive empathy and storytelling behaviors throughout the organization

Self-motivated Ability to handle many work streams, challenging priorities and distill actional learning for stakeholders.

Analytical Ability to see through data and recognize patterns to inform brand and enterprise actions

Collaborator Teammate, works well in a fast-paced entrepreneurial environment

Coach & People Leader Drive to share knowledge and develop a hard-working team

Curiosity & Action High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results

Influence Ability to influence at senior levels of an organization and drive focus and impact

Essential Functions & Responsibilities

• Working with the Head of Consumer Insights – Disruptive Innovation, develop a best-in‑class approach for identifying meaningful cultural and culinary trends and a repeatable foresight practice that informs strategic planning processes.
• Lead and implement highly visible enterprise learning plans and trend deep dives relevant for innovation (whitespace identification) and base business marketing (communication, packaging, and in‑market measurement) across the portfolio.
• Connect consumer, culinary, and cultural trends trends to broader consumer motivations and translate signals in culture into strategic opportunities for Kraft Heinz. Ensure direct applicability of all trend and foresight work to business units and enterprise initiatives , including M&A and Joint Venture strategy.
• Build upon existing trends and foresight…