Vice President, Partner Direct; HCP Investment

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

As Vice President, Partner Direct, you will provide strategic leadership, operational oversight
, and cross-functional collaboration to drive excellence within the Partner Direct (PD) marketplace. You will act as a key conduit between PHM senior management, clients, and internal teams, ensuring seamless execution of media strategies and alignment with broader business objectives.

In this role, you will be responsible for building organizational and people capabilities, optimizing media partnerships, and fostering a culture of continuous innovation. As part of the core account leadership team, you will play a crucial role in driving marketplace strategy, operational efficiency, and business growth.

• Ensure the integrity and strategic alignment of tactical PD media recommendations.
• Provide marketplace intelligence to guide internal teams and clients on direct partnership opportunities.
• Lead cross-team connectivity and collaboration efforts, including all-hands meetings, peer groups, and knowledge-sharing initiatives.
• Establish and monitor PD marketplace goals, ensuring alignment with broader agency objectives.
• Maintain and evolve a centralized knowledge library, including planning guidance, pacing tools, optimization toolkits, case studies, and ongoing training resources.
• Drive standards adoption across teams by identifying and implementing innovative approaches from the broader Publicis network.
• Identify new media opportunities and strategic partnership deals (e.g., SPA’s, PHM product mashups, MAKRS).
• Support business growth efforts by developing new opportunities within existing client portfolios and contributing to new client acquisition initiatives.
• Serve as an industry leader with vision, anticipating and adapting to emerging media trends.
• Oversee program budgets, staffing, and resource allocation, ensuring operational efficiency.
• Lead major contract negotiations, including high-value media investments and performance-based agreements.

• Translate client business objectives into actionable media investment and management strategies.
• Lead the development and negotiation of high-value partnerships, ensuring strategic alignment and business impact.
• Maintain a channel- and audience-agnostic approach, demonstrating deep expertise across multiple marketing disciplines beyond media.
• Provide thought leadership on the evolving media marketplace and partner landscape.
• Leverage Publicis Groupe partnership solutions to enhance planning effectiveness.
• Oversee the use of agency planning tools to optimize campaign efficiency and effectiveness.

• Foster a collaborative, high-performance culture, ensuring teams operate efficiently.
• Cultivate strong internal partnerships with key teams, including Partnerships, APEX, and PMX.
• Oversee team structure and resource allocation, ensuring effective delegation and workload balance.
• Provide clear, consistent communication regarding client goals, project priorities, and success metrics.
• Promote a positive work environment, encouraging professional growth and team cohesion.
• Mentor and develop junior team members, sharing…