Director, Omnichannel Planning & Activation

Description

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

Lactalis USA, part of the Lactalis family of companies, is currently hiring a Director, Omnichannel Planning & Activation. This position is located in Chicago, IL.

The Director, Omnichannel Planning & Activation is responsible for leading the strategic planning, investment management, and execution of omnichannel marketing programs across Lactalis Heritage Dairy's portfolio and customer base. This role leads the Omnichannel Planning and Activation teams, ensuring integration between brand strategy, customer priorities, retail media investments, shopper marketing programs, ecommerce activation, and customer-level execution.

As the leader of these functions, the Director serves as the primary connector between Brand Marketing, Sales, Finance, Agency partners, and Omnichannel Enablement. This role establishes the omnichannel growth strategy, manages trade marketing and retail media investments, drives organizational capability development, and ensures activation excellence across all channels and retailers.

The Director is accountable for translating business objectives into scalable marketing strategies that accelerate sales growth, digital commerce performance, and retailer partnership development while building a strong performing omnichannel organization.

Key responsibilities for this position include:

• Lead the Planning and Activation pillars of the Omnichannel organization, establishing annual objectives, priorities, operating rhythms, and performance expectations.
• Develop and oversee omnichannel growth strategies aligned with enterprise, brand, category, and customer goals.
• Establish annual omnichannel planning frameworks and investment strategies that balance short-term business objectives with long-term capability development.
• Lead talent development, succession planning, coaching, and performance management across Planning and Activation teams.
• Foster a culture of accountability, collaboration, and continuous learning.

• Lead development of annual omnichannel business plans across brands, categories, customers, and channels.
• Ensure omnichannel strategies are integrated into Joint…