President and Head of Distribution Services

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

About the role

Tidal is seeking a President and Head of Distribution Services to lead Tidal ETF Distributors LLC (“TED”). TED is being established to serve as the statutory underwriter and distributor, primarily for ETFs as well as to perform FINRA Rule 2210 marketing compliance review in-house and support distribution capabilities across the Tidal platform.

This leader will own TED from regulatory approval through launch and scale, including the phased transition of statutory distribution and marketing compliance from an external provider, development of the operating model and team, and ownership of the entity's P&L. The role will partner closely with Tidal's executive leadership, outside counsel, fund boards, service providers, and cross-functional teams to build a controlled, client-focused operation that can grow with the business.

This is a build role, not a maintenance role. The right person will bring sound regulatory judgment, strong commercial instincts, and a track record of translating complex plans into disciplined execution. They will be comfortable working hands‑on in a lean environment, creating clarity across stakeholders, and taking full accountability for results.

What you'll do

Launch and Lead Tidal ETF Distributors

• Own the regulatory launch. Guide TED's FINRA New Membership Application through approval and ensure the entity is operationally, financially, and legally prepared to begin serving clients.
• Establish a strong operating foundation. Build the governance, controls, reporting, books and records, insurance coverage, and decision‑making structure required for a newly formed broker‑dealer.
• Provide registered leadership. Serve as, or directly oversee, a FINRA registered principal for the entity and maintain a high standard of regulatory readiness as TED grows.

Lead the Distribution Transition

• Manage the transition end to end. Lead the phased, trust‑by‑trust transition of statutory distribution from the incumbent provider, including contractual notice requirements, fund board approvals, client communications, transitioning authorized participant relationships and implementation sequencing.
• Create clarity across stakeholders. Partner with fund boards, outside counsel, Client Success, Fund Operations, and other internal teams so responsibilities, timing, risks, and decisions remain visible throughout the transition.
• Establish distribution agreements. Develop and maintain the Authorized Participant agreements and related infrastructure, including the approval of the AP daily activity, that support TED's statutory distribution responsibilities.

Build the Marketing Compliance Capability

• Own the review function. Lead the transition and ongoing operation of FINRA Rule 2210 marketing compliance review, including the review team, compliance technology platform, quality standards, and turnaround expectations.
• Plan ahead for capacity. Use submission volume, utilization, quality, and service data to anticipate staffing and workflow needs before they affect clients or create regulatory risk.

Own the Business and Its Economics

• Lead pricing and financial performance. Set the pricing approach for distribution services and own TED's P&L, including revenue, cost management, net capital compliance, forecasting, and regular…