Senior Marketing Manager, Brand Communications; Made

Senior Marketing Manager, Brand Communications (Made Good)

Chicago

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as Made Good and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.

But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

We’re hiring a Senior Marketing Manager, Brand Communications to help fuel the next phase of Made Good’s growth in the U.S. This role will lead our integrated brand communications ecosystem—spanning PR, partnerships, events, social, and influencer—with a clear mandate: build Made Good into a beloved household brand through culture-first, earned-led storytelling.

Made Good has grown on the strength of products people genuinely love to eat. Now, we’re ready to turn that love into broader brand momentum—shaping narratives, creating buzz, and showing up in meaningful moments that drive awareness, trial, and long-term brand affinity. This is a dream role for a seasoned brand builder who knows how to grow brands beyond traditional advertising by connecting creativity, culture, and execution.

You’ll own how Made Good shows up day to day and in our biggest moments—from earned media and influencer partnerships to events, pop-ups, and cultural collaborations. Working closely with Brand, Creative, Media, Digital, and CX—and reporting directly to the Senior Brand Director of Integrated Marketing—you’ll lead brand communications that drive cultural relevance and growth in the U.S. This role blends big-picture leadership with hands-on execution, ideal for someone who loves building, shaping, and shipping work, not just overseeing it.

You’re equal parts strategic leader and strong project owner—able to set direction, drive work forward, and ensure ideas get delivered with excellence.

How You’ll Make an Impact

• Lead the integrated brand communications strategy across PR, social, influencer, partnerships, and events.
• Translate brand and business priorities into earned-led, culture-forward plans.
• Evolve the model from one-off campaigns to always-on storytelling with test-and-learn moments.
• Lead the development of integrated agency and internal briefs grounded in consumer insights and cultural signals.
• Own annual and quarterly communications planning, ensuring all channels operate as one cohesive system.
• Partner closely with Brand, Creative, Media, Digital, and CX to deliver consistent, modern brand communications.
• Serve as a strategic partner to regional marketing and brand leads across the EU and Canada, aligning strategy, sharing best practices, and elevating execution.
• Define and evolve Made Good’s earned media narrative across consumer, lifestyle, food, wellness, culture, and trade.
• Lead end-to-end PR strategy, including product seeding, pitching, tentpole moments, and trend-driven or reactive storytelling.
• Oversee crisis communications and issues management as needed.
• Lead PR agency partners with a high bar for creativity, relevance, and results.

• Own the strategy for experiential and IRL brand moments—from sampling and pop-ups to community activations and tentpole experiences.
• Lead agency partners and internal teams to deliver high-impact, on-brand experiences that drive awareness and trial.
• Own the brand partnerships strategy, identifying and securing partners that align with Made Good’s mission, values, and audience.
• Concept and pitch partnership ideas that translate consumer insights and cultural trends into…