Content Marketing Manager

Motus

United States

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data‑driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, we’re dedicated to making Work Life better for everyone, anywhere. Our team is the heart of our culture, and we live by our Work Life Pillars every day:
Work Happy, Work Healthy, Work Smart, Work Anywhere, and Work Together.

Position

Description:

The Content Marketing Manager is a strategic, creative, and highly collaborative member of the Content & Communications team. In this role, you will lead our content strategy and own the planning, creation, and optimization of content that fuels growth, demand generation, and brand storytelling.

Your work will span blog posts, ebooks, whitepapers, case studies, data sheets, and other high‑value content that engages our target audiences across key verticals and market segments.

You bring a strong command of content frameworks, vertical‑ and persona‑specific messaging, and are proficient in both SEO and Generative Engine Optimization (GEO) – optimizing content for traditional search engines as well as AI‑powered discovery platforms such as ChatGPT, Claude, Gemini, and Perplexity.

This is a dual‑focus role: leading overall content strategy while remaining hands‑on in content creation. You will write and edit content directly, while also leveraging AI tools to scale production efficiently and responsibly. You have deep expertise in repurposing and scaling existing content assets to maximize reach and impact across channels and stages of the funnel.

This position is highly cross‑functional, collaborating closely with demand generation, product marketing, design, sales, and subject‑matter experts across the organization.

We’re looking for someone who thrives in a fast‑paced, distributed environment and is energized by disrupting the status quo and innovating in real time. The ideal candidate is a proactive self‑starter who takes ownership, collaborates effectively, and is passionate about creating relevant, high‑impact content that supports integrated, end‑to‑end marketing programs.

• Develop and execute a comprehensive content strategy that supports brand awareness, demand generation, product marketing, and overall business growth.
• Write, edit, and refine high‑quality long‑ and short‑form content, including blog posts, whitepapers, ebooks, case studies, data sheets, presentations, and web copy.
• Build and manage a content calendar aligned with campaign priorities, product launches, and broader marketing initiatives.
• Identify content gaps and opportunities across the funnel and recommend new topics, formats, and distribution approaches.
• Partner closely with demand generation, product marketing, design, sales, and subject‑matter experts to deliver content that supports integrated, end‑to‑end marketing programs.
• Stay current on trends and news in our space, proactively identifying opportunities for Motus to newsjack, contribute thought leadership, or join timely conversations.
• Optimize content for discovery using traditional SEO and Generative Engine Optimization (GEO) best practices, including entity optimization, semantic relevance, and AI answer engine visibility.
• Monitor, analyze, and report on content performance metrics, using insights to continuously iterate and improve.
• Manage the content creation process end to end from brief development through review, feedback, approvals, and publication.
• Train, manage, and leverage AI content platforms (e.g., Jasper, ChatGPT) to scale content production efficiently while maintaining quality, accuracy, and brand standards.

• 6-8 years of marketing experience in enterprise software or SaaS
• Proven ability to develop and execute a comprehensive content strategy aligned to brand, demand generation, and business goals
• Excellent…