Healthcare Go-to-Market Manager
Listed on 2026-02-01
-
Marketing / Advertising / PR
Marketing Manager -
Management
L.E.K. Consulting (“L.E.K.”) is a global management consulting firm that uses deep industryexpertiseand rigorous analysis to help business leaders achieve practical results with real impact. It is uncompromising in its approach to helping clients consistently make better decisions, delivering improved business performance, and creating greater shareholder returns. The Firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms, and emerging entrepreneurial businesses.
Founded more than 35 years ago, L.E.K. employs more than 2,000 professionals across the Americas, Asia-Pacific, and Europe and is recognized as a top consulting firm to work for. For more information, go to .
L.E.K. Consulting is seeking an experienced marketingmanagerto join the US Go-to-Market (GTM) team, focused ontwo sub-sectors withinthe
Healthcare sector (Healthcare Services and Med Tech). This newly created role will partner closely with
Healthcare
Services and Med Techleadership to define and activate GTM strategies that support the firm’s growth priorities.
TheHealthcare
GTM Manager willownthe development and execution ofHealthcare
Services and MedTechGTM strategies, translating firm and sector growthobjectivesinto actionable plans, campaigns, and tools. The role requires strong cross-functional collaboration across
Content Marketing, Digital Marketing,Business Development, and sector leadership, as well as fluency in digital marketing activation and data-driven decision making.
This role sits within L.E.K.’s US Growth function and reports to the US Healthcare
GTM Associate Director. TheHealthcare
GTM Manager serves as a key connector betweenleadership, sales enablement, andcross-functionalmarketing teams to ensure cohesive, client-centric GTM execution.
Sector GTM Manager
- LeadUS GTMplanning,strategy and execution forHealthcare
Services and Med Tech, aligned to firm and sector growth priorities - Lead end-to-end campaign management (planning,strategy, launch, execution, optimization, and measurement)
- Partner withcross-functional teamsto buildand activateintegrated GTMcampaigns
- Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectivelyduring campaign activation
- Collaborate with
Content
Marketing,Digital Marketing and Business Developmenttostrategize and launch tactics thatdrive awareness, engagement, and lead generation across themarketingfunnel - Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
- Translate campaign needsintoclear requirements for Business Development to ensure strong down-funnel pull-through
- Drive internal adoption of GTM plans through playbooks, communications, and training
- Monitor GTM performance,identify risks and opportunities, and adjust strategies as needed; regularly update leadership
The Healthcare Sector GTM Manager will partner with the US Healthcare
Associate Directorandcross-functional marketing teamstobuild and activate impactful marketing campaigns, andshare insights, best practices, and learnings across the Growth summary, the Healthcare
Sector GTM Manager will:
- Own mid- to low-funnel GTM strategies and execution for the Healthcare
Services and Med Techsub-sectors - Advise partners and practice leaders on growth and GTM strategy
- Leadmarketinginitiatives supporting
Healthcare
Services and Med Techgrowth priorities - Analyze GTM performance, surface insights, and recommend actions to improve outcomes
- Managesub-sector
GTM budget planning and stewardship, including annual planning - Contribute to team capability building, employee engagement, and a culture of collaboration and innovation
- 10+ years of experience in professional servicesor B2
Bmarketing and/or go-to-market - Bachelor’s degree in marketing, business, or a related field
- Strong strategic and analytical skills, witha track recordof delivering measurable growth impact
- Deep understanding of sales cycles, buyer behavior, and…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).