Sr. Product Marketing Manager, Consumer Financial Services

The Company

Pay Pal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, Pay Pal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. Pay Pal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a Pay Pal or Venmo account balance, Pay Pal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.

Our Pay Pal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk.

We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a highly strategic, creative, customer-first, and data-oriented Manager of Product Marketing to lead product marketing for our suite of Financial Services products, including our Pay Pal Debit Card, Direct Deposit, Savings, and Credit Card products. Reporting directly to the Director of CFS Product Marketing, you will shape the product vision, strategy, positioning, and go-to-market plans that deepen customer engagement, increase retention, and unlock new revenue streams.

This role requires exceptional cross-functional collaboration with Product, Commercial, Lifecycle, Analytics, Integrated, and Brand teams, a sharp ability to analyze market trends and customer insights, and a proven track record of driving adoption and usage. You will oversee program growth end-to-end and deliver compelling value propositions that create measurable business impact in Pay Pal's next era of marketing.

Job Description:

Essential Responsibilities:

* Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives

* Own and manage product roadmaps, prioritization, and discussions with stakeholders

* Identify and quantify new opportunities based on market trends, customer needs, and research

* Develop go-to-market strategies, including positioning, messaging, and value propositions for key products

* Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints

* Coordinate product launches and marketing plans with Product, Sales, and Marketing teams

* Advocate for customer needs and insights to guide product development and marketing strategies

* Monitor competitors and industry trends to refine positioning and messaging

* Measure the success of go-to-market initiatives and their impact on product adoption and revenue

* Ensure legally approved messaging and guidance is developed and maintained across channels

Expected

Qualifications:

* 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Additional Responsibilities &

Preferred Qualifications:

The Pay Pal Marketing team is a critical driver of Pay Pal's growth trajectory, and the Product Marketing team specifically steers orientation to our customers via a deep understanding of the external landscape and strategic delivery of our evolving value proposition across all channels and partnerships. As the Manager of CFS Product Marketing, you will be responsible for crafting product marketing vision and narrative, partnering closely with cross-functional teams across Loyalty on inbound and outbound product marketing initiatives to deliver on our strategic goals.

* Product Positioning & Messaging:
Develop clear, differentiated positioning for Pay Pal's loyalty…