Digital Marketing Manager

Overview

Andaz Amsterdam Prinsengracht means five-star creative luxury in the heart of Amsterdam, expressed through local experiences, art & design and picture-perfect drinking and dining, in a playful Dutch-inspired environment.

We are looking for a Digital Marketing Manager
!

The Digital Marketing Manager is responsible for the strategy and execution of digital marketing and ecommerce activity. This position will support hotel marketing by developing digital marketing and e-commerce and related programs.

Digital marketing activities will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing, marketing via corporate channels and strategic social media planning and execution. The Digital Marketing Manager will also oversee e-Commerce activity including the strategic management of the hotel’s website and apps.

• Strategy and Budget Management:
  • Set overall digital direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.)
  • Maintain overall budget and related vendor/agency relationships for digital marketing (i.e. Supporting billing and invoicing needs for Hyatt)
  • Identify, articulate and defend insights and recommendations to senior hotel management
  • Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on E-marketing essentials
  • Work closely with Revenue Management in identifying opportunities and booking trends and develop relevant digital strategies
• Digital and Social Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.):
  • Collaborate with partner agencies to develop annual business plans for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved across digital channels for  production
  • Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other internet advertising/acquisition models
  • Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives
  • Conduct reviews and execute SEO best practices accordingly (both on and off site) to improve hotel visibility within search engines
  • Together with the Social Media & Content Specialist foster partnerships with online partners (journalists, bloggers, review sites etc) for additional online visibility
  • Drive email-marketing initiatives in coordination with Content and Communication manager. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits
  • Assist in executing social media activity, which will include assisting Content and Communications manager to put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools
  • Together with Social Media & Content Specialist act as internal consultant to promote social/digital knowledge within the hotel on how these channels might impact the guests’ experience, provide ongoing insight to stakeholders and act as a resource on related new media trends
• E-commerce Responsibilities:
  • Develop Ecommerce strategies and best practices for the hotel website such as content management (using Adobe CQ5) and traffic driving tactics and strategies
  • Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, etc.
  • Work closely with Content and Communications manager to ensure hotel website is relevant, up to date and optimized
  • Take ownership of website performance through in depth analysis utilizing Adobe Site Catalyst to test, measure and develop all aspects of  activity for Hyatt Hotels within Amsterdam
• Project and Agency Management:
  • Meet with digital and Ecommerce industry representatives (vendors, agencies, media partners such as Google, Bing, etc. if necessary) to gain insight to best practices
  • Develop and build strong working relationships with vendors and agency partners – serve as primary point of contact for all digital marketing/E-Commerce vendors and…