Director, Brand Communications – Philadelphia

Overview

Job Description Director, Brand Communications – Philadelphia Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer really well, ask questions, find answers, and take the extra step to work towards a vision for future success while driving revenue, profit and consumer love. As the North American Brand Communications Director for Philadelphia, you will be at the center for the biggest decisions we make that drive brand love and loyalty.

Reporting into the Vice President of Philadelphia, this role is responsible for inspiring and elevating the creative strategy and work developed by their teams and agency partners in the U.S. The Brand Communications Directors lead by example to help inspire bold creativity in the team around them. As a leader and steward of the Brand Comms team, this person will foster trust, create influence and strengthen platform team relationships with the aligned business unit to connect innovative, consumer-led approaches to the business strategy and brand priorities.

You and your team will proactively drive agile creativity at the speed of culture that fulfills our Brands’ business needs, while mentoring and growing your team and acting as a cultural ambassador for the Creative Factory within KHC.

• Team oversight:
  Pushes and empowers the team to think bigger, faster and more creatively, to step change the team’s ability and confidence to develop and implement breakthrough ideas with speed every day.
• Mentor all levels of team strategists, from analysts to Senior Brand Managers, taking a vested interest in their professional development.
• Strategy oversight:
  The Brand Communications team will lead and own all aspects of the creative journey for owned categories from creative strategy, development through to execution in market; everything from initiation of creative briefs based on business problems to solve, through to multi-year campaign strategies, in-year executions and ongoing culture activations.
• Inspire consumer-centric thinking, guide the team to recommend the strategic direction for how the brand idea, voice and messages get amplified in the right places, with the right people (end to end) to meet business and brand objectives.
• Creative guidance & development:
  Under your leadership, inspire the team to move from advertisers/marketers to creators. Foster agile ways of working that drive connectivity and collaboration with the business while accelerating speed and breakthrough thinking with creative partners. The brand communication team will have autonomy and decision-making rights of the consumer journey for in-year campaign executions, speed of culture activations, and manage internal and external agency partners.
• Stakeholder influence:
  Maintain significant visibility with North American leadership teams, steering strategic approach, rationale, discussion and recommendations to advance the creative process in presentations with BU President, Platform lead, CGO and other cross-functional collaborators. Promote collaboration between the Creative Factory, Platform teams and external agencies. Manage the creative journey cross-functionally with internal and external teams and partner agencies to craft insights-based strategies and innovative executions that increase cultural relevancy of our brands.
• Agency relations:
  Support agency relationships by inspiring trust, trying new things, driving clarity and enabling speed of decision making. Manage the team on Agency Briefings & coach on Agency Management and delivering inspiring, clear feedback. Recommend changes to agency mix, scope of work, senior-level accounts, strategy and relationships with key agency partners.

• Creative innovator, simplifier, courageous and strategic brand leader passionate about the power of brand, design & consumer experience to drive business results.
• Proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media).
• Track record of driving award-winning creativity demonstrated through past brand work on local or global…