Director, Commerce Media Strategy - Amazon Retail Channels

Overview

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive retail strategy within the Amazon ecosystem for our high-profile CPG client!

About the role:

• You will serve as a critical part of a “best in breed” commerce experience practice, pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics).
• You will be instrumental in building out a distinct and industry-defining commerce media team at Arc while leveraging the tools and knowledge within Publicis.
• You will work cross-functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create data-driven commerce media solutions for specifc retailers.
• You will be responsible for the agency practice of integrating the appropriate vehicles to deliver holistic marketing strategies that drive business outcomes of share, household growth and ROI.
• You will educate internal client teams on Amazon capabilities and create strategies that bring broad-reaching channels/tactics and conversion driving channels/tactics into harmony, taking into consideration things like frequency, creative strategy and consumer experience.

About you:

• You know how to navigate the dynamic, fast changing Amazon commerce media landscape (AMC, DSP, Pacvue, etc.), possess a deep knowledge of and extensive experience working withing Amazon’s ecosystems, and have a proven track record of developing Amazon integrated strategies and plans which have resulted in incremental growth for your clients.
• You are a versatile media expert who specializes in building and advising on Amazon strategies across search, DSP and national media integration.
• You love data and reporting and are excited about leveraging data-driven insights to inform complex, large-scale media strategy.
• You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving.
• You have an inviting personality that can effectively engage and influence a variety of audiences.
• You are passionate about the business and constantly looking for ways to innovate to improve and drive growth.
• You are a confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients.
• You are able to conduct meetings and presentations with CMO-level clients, collaborate and debate marketing strategies with clients as well as the broader IAT.
• You want to lead and build out a collaborative and safe environment for all cross-functional teams.

PLEASE NOTE: While there are no specific location requirements for this role, the client and team operate on East Coat hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule.

ALSO

NOTE:

This role requires prior experience working within the Amazon ecosystem, either client-side or as an agency partner.

• Lead media strategies & budget forecasting
  • Lead the development of insight-backed media strategies for the agency’s CPG clients at Amazon
  • Build client yearly budget breakout/forecast by category and brand
• Connections Planning / Commerce path development
  • Work with media agency partners to develop strategies that integrate national media and commerce media within Amazon’s ecosystem
  • Have an understanding of Amazon’s capabilities to track data that will help inform strategies via AMC, Pacvue, etc.
• Data and Reporting
  • Work within Arc’s existing tools to derive insights-backed plans for evergreen and tentpole campaigns
  • Use data to plan lead-in during tentpole and lead-out strategies for major Amazon and client tentpoles
  • Use data to forecast and strategize on long-tail conversion goals, working closely with the AMC team to create reports and analyze data
• Collaboration with Media Agency
  • Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
  • Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.
• Coach, partner and mentor
  • Advise & partner with…