Senior Campaign Manager, Paid Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future‑proofed data capabilities.

The Senior Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or Linked In promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life‑cycle
• Maintain and organize campaign‑specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre‑production and live campaigns
• Provide monthly auditing reports to Agency partners and actualise bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

• Four‑year college degree
• Must have 2‑3 years of experience in bid management, campaign management/optimization, or digital media operations
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all…