Senior Social Media Manager

Job Description

You're not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

Are you a strategic leader with a passion for building powerful social media presences and driving measurable business impact? This Senior Social Media Manager will shape how beloved, iconic brands connect with millions of consumers through data-driven strategy, innovative campaign development, and cross-platform excellence.

The KCNA Social Media team is seeking a highly strategic and results-oriented Senior Social Media Manager to join our team. This role is ideal for someone who thinks strategically while executing flawlessly, excels at developing comprehensive social media strategies that align with business objectives, and thrives on leading campaigns from concept through performance optimization. You'll be responsible for developing content strategies, campaign roadmaps, and platform-specific approaches that drive engagement, overseeing a social media team to bring these strategies to life, managing organic campaign execution including boosting and audience targeting, and partnering with analysts to transform performance data into actionable insights.

Your work will directly influence how consumers experience and engage with our brands, building lasting connections that drive brand love and business results.

The Senior Social Media Manager will bring to life the KCNA social media approach by developing and executing strategic initiatives with precision and excellence. You'll collaborate with cross-functional teams including Marketing, PR, and Customer Service, work alongside agency and platform partners, and lead your social media team through integrated marketing strategies and the latest in digital innovation, ensuring brand consistency and cultivating strong social presence that keeps our brands at the forefront of cultural conversations.

• Develop and execute comprehensive social media strategies aligned with business objectives, including content calendars, campaign roadmaps, and platform-specific approaches for optimal engagement
• Partner with brand team & media team counterparts on development of creative content briefs, agency direction, content coordination, and holistic performance reporting, ensuring consistent quality across all deliverables
• Own the creation and management of organic social media campaigns across multiple platforms, including cohort identification, boosting budget allocation, audience targeting, and ROI optimization
• In partnership with Social Media Analysts, define social media metrics and create detailed performance reports for brand team leadership, providing actionable insights and recommendations for strategy refinement & creative optimization
• Establish and maintain brand voice guidelines across all social channels while adapting content style for platform-specific audiences and trends
• Cultivate relationships with internal marketing services teams, agency, platform & industry partners, and key stakeholders to develop collaborative content opportunities and expand brand reach
• Monitor emerging social media trends, tools, and best practices, implementing innovative approaches to keep the brand at the forefront of digital engagement
• Support crisis communication protocols for social media channels, including response strategies and stakeholder communication during sensitive situations
• Drive cross-functional collaboration with Marketing, PR, and Customer Service teams to ensure aligned messaging and integrated campaign execution
• Manage the sourcing, curation & deployment of User Generated Content (UCG) & Employee Generated Content (ECG)

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