Brand Manager, Marketing - Bagel Bites

Job Description About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.

These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision:

To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.

Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve.

You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

The Brand Manager, Marketing – Bagel Bites will own driving growth for the Bagel Bites brand. This position will be responsible for leveraging sales and consumer insights data to drive in-year performance while developing the 1yr/3yr growth strategy and execution plan. This role will have 360 exposure with ownership of the marketing budget, creative campaigns, and management of the marketing mix (4

Ps). Partnering with, and managing, cross-functional teams to drive strategic initiatives forward in service of the strategic growth plan is a key aspect of the role.

This position is best suited for someone who has an entrepreneurial attitude and is comfortable juggling multiple projects simultaneously, can identify and prioritize activities for maximum impact, has a strong bias for action, and excellent communication skills.

• Monitor business performance across key metrics (Market Share, Revenue, HHP, Buy Rate, etc) and identify actions needed in support of the brand’s strategy and key performance indicators; develop strategies to drive consumer and customer demand
• Leverage consumer and category insights to develop 1-year and 3-year growth plans and strategic vision for the brand, highlighting key tactics to drive growth
• Develop strong cross-functional relationships; manage commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions, etc.
• Own the marketing budget and P&L; plan and allocate marketing budget to support in-year objectives while delivering profit, volume, and market share targets
• Collaborate with Sales to develop and…