Marketing Manager
Listed on 2026-02-16
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador, Marketing Communications, Marketing Strategy
HOK is a collective of future-forward thinkers and designers who are driven to face the critical challenges of our time. We are dedicated to improving people's lives, serving our clients and healing the planet. Together, we cultivate a culture of design excellence at the confluence of art and science, blending the power of creative expression with a clear sense of purpose.
Application must include resume, cover letter, and portfolio (or portfolio link).
We are currently seeking a Marketing Manager to join our team in Chicago. The Marketing Manager serves as a strategic partner to practice leaders and senior management, advancing firm growth through market insight, client-focused messaging, and pursuit strategy. This role requires strong strategic thinking, proactive communication, and the ability to balance planning with execution. The position combines marketing leadership with strong attention to detail, ensuring proposals, presentations, and communications reinforce the firm's competitive position and brand reputation.
The Marketing Manager oversees daily activities of the local marketing team while supporting team performance and professional growth. Social media responsibilities for this role are limited.
Strategic Marketing & Growth Partnership
- Partners with practice leaders and senior management to align marketing efforts with strategic growth goals, client development priorities, and market positioning.
- Brings forward proactive recommendations on pursuit strategy, differentiation, and messaging, helping teams compete more effectively.
FIRM AMBASSADOR
- Serves as a firm ambassador to support relationship building, brand visibility, and market engagement.
Pursuit & Client Deliverables Leadership
- Provides strategic leadership and oversight for the entire pursuit process, guiding the marketing team from kickoff through submission on all client‑facing proposals and presentations.
- Drives the strategy for marketing deliverables, ensuring they are not only accurate and timely but also compelling, strategically positioned, and aligned with the firm's brand and design excellence.
- Manages the pursuit pipeline and team workflow by establishing clear timelines, defining responsibilities, and ensuring accountability to support consistent, high‑quality performance under deadlines.
Project Storytelling & Content Stewardship
- Directs the development of project narratives, team credentials, and case studies that clearly communicate value, impact, and differentiation.
- Ensures marketing content systems remain current, accessible, and strategically aligned with priority markets and clients.
- Translates technical information into persuasive, client‑relevant messaging across proposals, interviews, and thought leadership.
- Identifies projects ready for photography and directs photo/video shoots that visually communicate the narrative and impact of our projects.
Brand Visibility & Market Recognition
- Leads strategic awards planning and submissions to elevate the firm's reputation and recognition for design excellence.
- Partners with practice leadership and communications teams to identify opportunities for publications, press, and external storytelling.
- Supports client engagement initiatives, events, and communications that strengthen relationships and market presence.
Marketing Performance & Business Intelligence
- Oversees accurate CRM and pursuit tracking to support pipeline visibility, forecasting, and strategic decision‑making.
- Uses data and outcomes to refine pursuit strategies, improve marketing effectiveness, and optimize resource allocation.
- Develops systems and reports that connect marketing activity to business development results.
Innovation & Continuous Improvement
- Evaluates and integrates emerging tools, technologies, and best practices to modernize marketing workflows and enhance client engagement.
- Drives process improvements that strengthen quality, speed, consistency, and collaboration across marketing and pursuit efforts.
- Encourages a culture of innovation, learning, and adaptability within the marketing team.
Team Leadership & Development
- Fosters a commitment to exceptional external and internal client…
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