Marketing Lead

Continuum is disrupting the $22B+ B2B Reverse Logistics market — the first and only network-deployed platform to solve complex multi-party returns, warranties, and repairs.

Our mission:
If a product moves up the supply chain in B2B distribution or manufacturing, we own it.

We operate at the intersection of ERP, commerce, logistics, and supply chain ecosystems — building the system of record for reverse logistics across distributors, manufacturers, and contractors.

The Director of Marketing owns all facets of marketing at Continuum — from strategy through execution, with direct responsibility for demand generation, pipeline impact, brand, thought leadership, and go-to-market alignment.

This role is responsible for building and executing Continuum’s marketing strategy to drive category leadership across ERP, commerce, logistics, and supply chain ecosystems. It blends strategic leadership with hands‑on operational ownership across digital marketing, events, brand, content, video, sales enablement, and AI‑powered marketing execution.

You will lead a lean but high‑leverage team of full‑time contributors and contractors, leveraging AI to accelerate content creation, landing page development, campaign execution, and performance optimization.

This is a builder role with executive visibility and measurable impact on revenue.

You are an up‑and‑coming visionary B2B marketing leader who thrives in ambiguity — where positioning can be creative but high impact, ICPs are crystal clear, and marketing must prove revenue impact.

You have built and scaled marketing engines in B2B SaaS, ideally in ERP‑adjacent, supply‑chain, logistics, industrial, or category‑creating markets. You understand long sales cycles, multi‑persona buying committees, and the importance of tight alignment with Sales to drive real pipeline.

You operate comfortably at both the executive and execution levels — shaping narrative and category positioning while also reviewing landing pages, campaigns, webinar decks, and performance dashboards.

You are technical and deeply AI‑fluent. You enjoy using AI tools to accelerate execution — from building landing pages (we use Lovable) to producing blogs, articles, and campaign assets — while maintaining brand quality and strategic clarity.

This is a startup environment. You will have significant autonomy, direct partnership with the CEO, and clear ownership of marketing’s impact on growth and category leadership.

• Own and execute Continuum’s end‑to‑end marketing strategy aligned to revenue and GTM priorities
• Drive demand generation and measurable pipeline impact across digital, events, webinars, and field marketing
• Jointly own messaging and positioning with Sales to ensure consistency across all touchpoints
• Track and report marketing performance tied directly to pipeline, ROI, and business outcomes

• Own the content roadmap aligned to category leadership and demand generation
• Build and optimize landing pages using AI tools (Lovable and others)
• Use AI to create and scale blogs, articles, thought leadership, and campaign content — while ensuring strong editorial standards
• Repurpose long‑form content into multi‑channel distribution across web, email, and social
• Continuously test messaging and conversion flows to improve performance

• Own webinar strategy end‑to‑end: topic ideation aligned to ICP and pipeline goals, speaker coordination, landing page creation, promotion strategy, execution and post‑event follow‑up, ensuring webinars are consistently scheduled, well‑prepared, and professionally delivered
• Own event strategy end‑to‑end: define which events we attend and why, align presence to ICP and regional priorities, manage logistics and on‑site execution, drive measurable outcomes including pipeline attribution and reporting

• Own brand strategy and thought leadership across ERP, commerce, logistics, and supply chain
• Develop category‑defining messaging that reinforces Continuum’s unique network position
• Partner with Product and Engineering to translate platform…