Marketing Manager

Marketing Manager - MyALEXHealth

Who we are

Jellyvision makes ALEX, the employee decision-support platform trusted by thousands of employers and millions of people to make smart benefits choices. We've done that profitably, at scale, for a long time-over $600M in lifetime sales, without losing our soul or our sense of humor.

Now we're taking on an even messier problem:
Medicare.

A small, senior team is building MyALEXHealth, a digital Medicare guide designed to help people move from employer coverage into Medicare with clarity, confidence, and dignity. Our goal is simple and ambitious: reduce decision stress, improve plan fit, and help people feel good-not overwhelmed-about one of the most important health and financial decisions they'll ever make.

This is an incubation-stage product. Translation: ambiguity is a feature, not a bug.

What's the role?

Jellyvision needs a creative, scrappy B2C Demand Generation Marketer who is looking for an opportunity to out-think, out-hustle, and out-care while building a mega-brand in the huge and broken market of Medicare.

What you'll do to be successful

1.) Drive Business-to-Consumer Traffic

* Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before.

* Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content."

* Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them.

* Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people.

* Own the website. Strategy, execution, optimization. Make it a place people actually want to visit.

* Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are

Success looks like:
Measurable growth in qualified traffic and user engagement - tracked through website visits, lead conversions, social media reach, and the percentage of visitors who complete key actions.

2.) Build the Marketing Playbook

* Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes.

You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked.

* Manage leads and customers through Hubspot. That's our homebase and CRM.

* Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more.

Success looks like: A data-informed content strategy that consistently generates and nurtures leads through the funnel - measured by lead volume, conversion rates at each stage, campaign ROI, and documented learnings from A/B tests that inform future marketing decisions.

3.) Navigate Complex Regulations Confidently

* Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

Success looks like:
Zero compliance violations while maintaining brand authenticity. Demonstrated through clean regulatory audits, approved marketing materials that still sound like "us," and a documented compliance process that doesn't slow down marketing velocity.

Experience & skills you'll need

* 5+ years marketing experience, ideally in healthcare, ideally to a 60+ demographic

* Medicare knowledge (products, regulations, ecosystem) is strongly preferred. Experience working with Carriers or FMOs is a huge plus.

* Exceptional and refreshing writing and communication skills. We mean it. Send us your…