Mass Affluent Segment Marketing Journeys Lead

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Mass Affluent Segment Marketing Journeys Lead within PNC's Marketing organization, you will be based in a Marketing Hub Location.

PNC’s Marketing organization is advancing its capabilities to deliver best in class customer experiences and drive growth through data driven, technology enabled marketing. We are seeking an innovative Mass Affluent Segment Marketing & Journeys lead to play a critical role in operationalizing customer and cross sell journeys for our Mass Affluent clients. This role will leverage consumer insights, develop segment specific marketing journeys, and deliver seamless activation across channels.

Success in this role will also depend on rigorous measurement and continuous optimization in partnership with Analytics and Mar Tech teams. This associate will coordinate across a matrixed organization to bring always on customer journeys to life, ensuring each touchpoint is executed as designed and delivers measurable impact.

• Define optimal journey paths and touchpoints by evaluating conversion and ROI, ensuring each step of the journey delivers measurable value.
• Translate journey designs into activation plans that can be executed across multiple channels and platforms.
• Uncover actionable journey insights through structured test and learn, identifying friction points, validating assumptions, and driving continuous optimization across activation workflows.
• Partner with Mar Tech and channel owners to operationalize journeys, ensure readiness, and resolve launch barriers.
• Define the end to end measurement framework, including KPIs, and leverage Customer Journey Analytics to monitor performance, identify friction, and drive continuous optimization.
• Manage end to end delivery timelines, QA, deployment workflows, and risks/controls.

• Detail oriented growth marketer, who translates strategy into action through strong project management, rigorous execution, and cross functional collaboration skills.
• Passion for improving the customer experience.
• Comfortable navigating decision makers in a matrixed environment.
• Bias toward action, with the ability to drive clarity, remove roadblocks, and maintain forward momentum.
• PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key…