Director, Marketing

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T‑Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, Blue Cross Blue Shield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley.

With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

At MERGE, we are more than a marketing and technology agency; we are a team built for the intersection of health and wellness. Powered by human insight, creativity, and AI, we transform complexity into clarity and craft personalized experiences that deepen the connection between people and brands. Our collective drive, compassion, and curiosity allow us to defy the improbable and prove what’s possible.

Together, we are united by a single purpose: to inspire health, wellness, and happiness at scale.

As the Director of Health Marketing, you will act as a senior, solution‑oriented leader who thrives on developing lasting relationships between client and agency teams. You will lead internal initiatives to support client engagements and position them to introduce new solutions effectively to changing market conditions. Utilizing deep industry knowledge, you will inspire team members to make our strategies, campaigns, and experiences more innovative and effective.

This role requires strategic and executional consulting and expertise in all aspects of account management.

• Integrated Marketing:
  Lead and support both brand and demand initiatives for MERGE marketing.
• Health Focus:
  Oversee the execution of performance marketing campaigns to promote MERGE’s brand, offerings, and partnerships specifically within the Health vertical.
• Strategic Planning:
  Partner with the CMO and brand marketing teams to develop and execute the strategic plan for brand growth, defining target markets to bring the brand story to life.
• Demand Generation:
  Collaborate with sales, campaign managers, and business development teams to deliver comprehensive demand generation plans for the Health division.

• Trade Show Leadership:
  Direct full‑scale trade show presence for the Health division, encompassing booth vision, attendee logistics, lead management, and onsite media coordination.
• Event Lifecycle Management:
  Oversee event roadmaps, negotiate sponsorship costs, and define success through measurable outcomes and post‑show nurture plans.
• Outbound Strategy:
  Collaborate with communications and PR teams to refine messaging and align outbound strategy for Health.
• Earned Media:
  Partner with MERGE Industry Leaders to create content that increases earned media and brand awareness for the Health vertical.

• Research & Insights:
  Lead the creation and execution of health‑focused research launches, translating data‑driven studies into actionable content marketing campaigns and gated lead magnets.
• Digital Optimization:
  Manage and optimize vertical‑specific Linked In ad campaigns and scale paid search strategies to broader health and wellness consumer targets.
• High‑Value Programming:
  Coordinate webinars…