Coordinator, Engagement, Marketing Outreach

Description

SALARY

$78,254.32

POSITION SUMMARY

Under supervision, oversees internal communications and external marketing campaigns to effectively promote HR's recruitment, retention, and recognition strategies by developing original content and creative messaging that drives branded communications across the website, social platforms, digital displays, print collateral, email and print advertising. Coordinates CTA recognition programs. Supports outreach efforts aligned with CTA's Diversity Recruitment Plan.

Qualifications

PRIMARY RESPONSIBILITIES

* Executes communication and marketing efforts designed to attract top talent, help position CTA as an employer of choice, and positively impact employee and candidate experiences.

o Develops marketing and outreach strategies and materials, including content development and coordination of design activities.

o Develops visual and audio-visual products to enhance recruitment marketing and internal employee engagement initiatives. Participates in the design, development, preparation, creation, presentation, and evaluation of audio-visual materials. Includes timelines, scripts, directing actors, camera work, and editing.

o Effectively write and edit digital communication materials and other content as requested.

o Utilizes Adobe Creative Cloud products to digitally import, export, and edit video, audio, and digital files.

o Uses analytics to measure engagement/reach. Develops reports and strategic guidance.

o Identifies the appropriate media outlets, paid media opportunities, and community partners to reach target audience.

o Collaborates with Supervisors and Business Partners to ensure marketing strategies align with overall HR business strategy.

* Supports HR's strategic communications team by developing and implementing key messages to target internal and external audiences, while maintaining business standards and guidelines in accordance with Authority goals.

o Collaborates cross functionally to regularly develop and update content for internal communication (including emails and digital display monitors) and external communication (including recruitment website and Linked In page).

o Highlights department accomplishments, initiatives, and other relevant topics for publication in internal and external media (website, social media, etc.). Interacts with internal departments to solicit input and establish uniform messages.

o Reviews, spell-checks and error-checks web content prior to and after release, to maintain a high level of quality of the pages.

o Manages social media calendar and daily Linked In content.

* Plans and delivers culture, engagement and recognition initiatives.

o Responsible for executing company-wide culture and engagement initiatives and programs in coordination with other departments, including planning and hosting as needed.

o Acts as a liaison between divisions and departments to establish programs and develop viable methods of program implementation.

o Regularly updates the organization on engagement initiatives through an established communication calendar to build excitement and grow participation for upcoming programs.

o Communicates department initiatives, plans, policies, and procedures to CTA staff, consultants, and the public through written and verbal statements/explanations.

o Reports policy changes to those impacted.

* Participates in the development, implementation, and administration of Human Resources outreach based projects, goals, objectives, and policies.

o Establishes relationships within the organization and the community to develop and enhance client and community partnerships to assist in the recruitment of a diverse workforce.

o Supports the execution of recruitment and diversity events in collaboration with community-based organizations.

o Helps coordinate and host/cohost hiring events.

* Supports the development of comprehensive workplace safety culture by coordinating consistent engaging initiatives, communication, and activities that promote employee participation.

o In partnership with CTA's Safety Department, promote the communication of SMS standards and promote/recognize compliance.

o Plan, manage, and deliver safety-related engagement, recognition, and related activities that acknowledge employee contributions and promote consistent, positive safety messaging.

* Performs other duties as assigned.

MANAGEMENT RESPONSIBILITIES

Reporting to this position are the following jobs:

Job Title

* None

CHALLENGES

* Working and communicating with employees at all levels within the department and across the Authority.

* Seeing the big picture while effectively managing details.

* Managing and prioritizing multiple projects and balancing competing priorities and deadlines.

EDUCATION/EXPERIENCE REQUIREMENTS

* Bachelor's degree in Marketing, Visual or Electronic Communications, Graphic Design, Public Relations, Advertising, Human Resources, Organizational Development or a related field, plus one (1) year of marketing and communications experience, or an equivalent…