Director, Omnichannel Commerce & Retail Strategy

Company description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth.

Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive omnichannel retail strategy for a small portfolio of CPG clients!

In this role, you will serve as a bridge between shopper marketing and media teams and oversee the holistic connections strategy across our clients’ commerce-driving campaigns, integrating across retail media, 3P commerce media, consumer promotions, and in-store marketing to ensure alignment to client business goals, synergy with national media efforts, and full integration across all touch points of the shopper journey.

PLEASE NOTE:
While there are no specific location requirements for this role, the client and team operate on Central Time hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule with specific priority given to those local to the Chicago metro.

• Lead the overall connected commerce strategy including establishing channel mix, role/rationale of channel, investment, and measurement recommendations.
• Partner with Strategy teams to identify shopper insights that help fuel the overall connected commerce strategy.
• Co-lead brainstorms with creative team to ideate media channels and tactics that best pair with the retailer, shopper, and creative idea.
• Lead audience strategy to translate the creative audience to an addressable media audience that can be activated across media plans and work in concert with other media activity.
• Develop commerce maps that showcase the campaign shopper journey.
• Lead 3P commerce media plan development and measurement strategy.
• Drive cross-channel measurement strategy across all commerce-driving activity.
• Educate cross-functional teams and clients on best practices and strategies for omnichannel marketing campaigns.
• Share updates, insights, and strategic POVs to keep shopper and media clients abreast of the ever-changing commerce media landscape.
• Lead co-development program recap reports across an IAT environment.
• Help manage and oversee the maintenance of investment trackers.
• Assist media teams with media billing and reconciliation.

• 10+ years of progressively-responsible experience building and leading omnichannel commerce, shopper, and retail media strategies for CPG brands.
• Bachelor’s degree in advertising, marketing, or related media field preferred; experience may be substituted.
• Experience & expertise driving omnichannel strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization, or CPG’s trade or customer marketing department.
• Deep understanding of the omnichannel marketing opportunities across different retailer verticals.
• Understanding of retail media network (RMNs) offerings and how to best leverage 3P media providers (digital, in store, promos, etc.) to supplement RMN plans.
• Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations.
• Experience working within a cross-functional,…