Social Media Strategist

Company Description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world‑class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end‑to‑end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data‑driven, integrated messaging platform that works across the sales and service lifecycle. This cross‑tier, cross‑channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high‑performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three‑person start‑up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview:

The Social Media Strategist is responsible for the day‑to‑day operational success of the paid social

campaign activations, specifically dedicated to planning and activating paid social advertising strategies for

our automotive clients across the US. This person collaborates with planning, operations, and analytics to

bring their clients innovative, integrated social media campaign activations.

Paid Social Campaign Activation:

• Act as primary day‑to‑day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
• Work with planning and operations teams to ensure all campaigns are seamlessly implemented
• Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
• Place social media advertising campaigns across Meta, Reddit, X, Pinterest, Tik Tok, Linked In, and Snapchat based on the approved campaign strategy
• Use sophisticated targeting strategies to complete complex campaigns, including custom audiences, third‑party data, exclusion lists, lookalike audiences, and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Develop in‑depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key findings

Online Reputation Management:

• Monitor clients’ social media channels, initiate conversations and respond to engagements and reviews based on established brand and client guidelines
• Monitor clients’ automotive reputation profiles and respond to all client feedback
• Engage clients for review resolution and provide recommendations on appropriate response
• Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives
• Provide demonstrations of our proprietary social media online management platform and online reputation service packages

• Bachelor’s Degree in Advertising, Marketing, Communications, Computer Science or related field
• 3‑4 years of professional experience, with a minimum of 2 years of experience with paid social advertising
• Proficiency with Meta, Reddit, X, Pinterest, Tik Tok, Linked In,…