Senior Media Manager; Commerce​/Retail Media Planning

Position: Senior Media Manager (Commerce/Retail Media Planning)
# Senior Media Manager (Commerce/Retail Media Planning)
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Senior Media Manager (Commerce/Retail Media Planning)####
** Brand:
** VML####
** Capability:
** Connections####
*
* Location:

** Chicago, IL, United States####
** Last Updated:
** 2/18/2026####
** Requisition :
** 14138###
** About VML
** VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information,please visit , andfollowalong on ,, and.
** What We Are Looking For:
** The Senior Media Manager (Retail Media Planner) will be responsible for planning, negotiating and executing omnichannel media strategies across several retail media networks for two clients. You will be able to manage daily planning and analysis, while maintaining strong relationships with internal teams, publishers and partner agencies.
** What You'll Do:
*** Assist in omnichannel retail media strategy development and execution for CPG client's commerce efforts across various Retail Media Networks
* Develop and share POVs on new client opportunities
* Manage the daily oversight of campaign activities
* Manage campaign authorizations, budgets, reconciliations
* Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met
* Interact daily and maintain rapport with retail media networks and vendors
* Analyze research data and media/marketing information; shares information with clients
* Monitors and assess ongoing campaign performance; assist in strategic analysis of campaigns
* Monitor and track media spend, compare against client budget, and alert team of any discrepancies
* Developing an understanding of new/emerging media developments and sharing with the broader team internally
** Who you are
*** Strong communication skills, both verbal and written
* Keen attention to detail and problem solving skills
* Able to build relationships across the team, department, vendors and clients
* Proactive and collaborative approach, anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
** What You'll Need:
*** 3-4 years of media planning experience in an agency setting for digital media campaigns
* Retail Media/Commerce experience highly preferred, working with RMNs such as Walmart, Target, Grocery etc
* Experience partnering with cross functional team members including account management, project management, strategy, and creative
*
* What we offer:

**
* ** Passionate, driven people**| We champion a culture of people that do extraordinary work.
* ** Consciously cultivated culture**| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
* ** Competitive benefits** | What we offer full time hires ranges from the full spectrum of group health coverage options (medical,…