Associate Vice President, Media Planning

Associate Vice President, Media Planning page is loaded## Associate Vice President, Media Planning locations:
Chicago, IL:
Purchase, NYtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR1580
** Move Your Career Forward with DAC as an Associate Vice President, Media Planning
**** Who We Are
** We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.
** Position Summary
** The Associate Vice President, Media Planning will have the unique responsibility of helping to further define and integrate our media planning offering (both linear/traditional and digital) within our award-winning full-funnel media agency. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of each channel and media planning in order to provide value to clients and teach/train a team of subject matter experts.
** The key objectives for this role are four-fold:
*** Expand our integrated media planning function across linear/offline as well as upper funnel and performance digital media, to ensure DAC’s nascent but expanding traditional/linear and upper funnel media offerings are in line with the expectations of both the industry and ourselves as an award-winning agency
* Support Strategic Insights, Proove Intelligence (Analytics) and Media activation teams to establish and iterate on a full-funnel, online and offline measurement framework
* Help teach and train the agency on upper funnel (incl. digital as well as linear/traditional/ATL) language/lingo, buying processes, and measurement. Though the primary focus of the role is planning, hands-on buying experience with traditional/offline media is a bonus for this role
* Grow and lead a world-class Planning team that can scale with the needs of the agency’s business. This role requires a proven ability to manage a small but growing team in the face of change, including ensuring team knowledge is current, staffing and resourcing is effective for our client mix, and work is distributed appropriately across the team.  Effective team management is as important as in-depth knowledge of media planning
** What You’ll Do
*** Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Nielsen and iSpot, as well as analytics data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives
* Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
* Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework
* Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement
* Research and vet new upper funnel (traditional and/or digital) media opportunities and vendors/partners, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients
* Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
* Demonstrate a strong understanding of the clients’ businesses and the customer journey
* Liaise with partners/vendors to plan and execute as required (e.g., local cable buying agency)
* Support internal training initiatives including authoring materials and leading training sessions on key traditional/linear/ATL channels and upper funnel media tactics, including planning, buying, measurement, and “lingo”
* Build…