Senior Manager, Consumer Connections - Maker's Mark

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

The Senior Manager, Consumer Connections, MAKER’S MARK is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand loyalty for our US MAKER’S MARK category. This role involves leading teams to create integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.

Strategic Leadership:

• Lead the development of comprehensive consumer connection strategies for
  MAKER’S MARK and BASIL HAYDEN, ensuring alignment with Suntory Global
  Spirits' strategic objectives.
• Serve as the primary authority across paid, owned, and earned channels, acting
  as the main liaison supporting the US Brand as a thought leader partner and
  collaborating with internal cross-functional teams.

Integrated Campaign Development:

• Design and execute integrated, multi-channel initiatives across various paid,
  owned, and earned touchpoints, including paid media, social media, influencer
  partnerships, web, CRM, and digital activations.
• Oversee the development of social and digital assets to support campaign
  initiatives.
• Drive the formulation and enhancement of strategic consumer journeys, digital
  product innovations, and marketing data segmentation.
• Establish new KPIs to measure the success of initiatives.

Paid Media Management:

• Direct the strategic oversight, planning, and performance management of paid
  media campaigns, ensuring brand objectives are met and ROI is maximized
  through continuous optimization and data-driven insights.

Digital Advancement:

• Oversee the US brand advancement within digital acceleration initiatives,
  translating vision into actionable plans and delivering measurable progress
  through digital maturity analysis.

Performance Management:

• Lead the monitoring and maintenance of performance dashboards and digital
  reporting to swiftly track trends against media and digital KPIs, ensuring agile
  responsiveness to performance metrics.

Agency and

Cross-Functional Collaboration:

• Cultivate strong partnerships with media and digital agencies to strategize and
  execute impactful consumer campaigns in the US market.
• Champion collaboration with cross-functional teams, including marketing, sales,
  product development, legal, and customer service to foster cohesive strategy
  execution.

Industry Insight and Innovation:

• Stay abreast of industry trends and emerging technologies, leveraging insights to continuously elevate and refine consumer engagement strategies.

Education and Professional

Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in digital marketing and paid media, with a strong emphasis on brand and agency roles.
• At least 3 years in a lead digital performance position, spanning across various
  channels including Video, Programmatic, Social, eCommerce, and digital owned
  and operated platforms (Web, Social/Influencer, CRM).

Digital & Paid Media

Experience:

• Comprehensive knowledge of integrated marketing and digital disciplines,
  encompassing audience identification and analysis, targeting, experience design,
  online analytics, and digital production
• Familiarity with broader media strategy, encompassing touchpoint mix,
  prioritization, and buying efficiency.
• Proven experience in driving audience-based initiatives and leveraging consumer
  data platforms to develop omnichannel strategies that enhance performance
  marketing and online customer acquisition.
• Proficiency in utilizing digital tools such as Google and Meta marketing platforms
  and familiarity with…