Director, Web & Operations

As our next Director, Web Experience & Operations
, you won't just be managing a website—you'll be the architect of the digital front door and full funnel experience for and . You will lead a best‑in‑class web strategy on a global scale, leading a high‑performing team focused on customer acquisition and full‑funnel growth optimization.

This isn't just about site maintenance; it’s about shaping the future of how customers interact with our brand. You will play a critical role as a leader on our Revenue and Performance Marketing team, connecting in‑market activations with a seamless, high‑impact digital strategy. We are looking for an authentic, conscious leader with a builder mindset who can drive innovation and create an intuitive journey for our prospects, customers and partners throughout their entire lifecycle.

• Drive the web strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey to achieve brand, revenue and adoption goals.
• Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and a best‑in‑class customer experience across all AC digital footprints.
• Drive cross‑functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans.
• Manage our full website tech stack, ensuring continuous uptime and best‑in‑class performance for our global audience.
• Creatively leverage AI tools and processes internally for code, solutioning and productivity improvements and externally for creating a richer, more personalized user experience.
• Directly lead, manage and develop a high‑performing team of engineers and product manager(s), fostering their professional growth and technical excellence.
• Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help Active Campaign achieve their growth and performance goals.
• Drive the strategy and roadmap plan for continuous releases and launches, maintaining a high velocity of innovation.
• Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive improved performance throughout our site experiences.
• Partner closely with Engineering, Security, and Billing teams to ensure our overall site and e‑commerce experience is secure, seamless, and best‑in‑class.

• 10+ years of hands‑on experience in marketing or a related field, with the majority of that time dedicated to web experience management.
• 8+ years of proven people leadership experience, specifically leading and developing high‑performing technical and creative teams.
• Prior experience in SaaS or high‑growth technology companies; you understand the unique digital dynamics and "always‑on" nature of our industry.
• Global site management expertise, including experience managing multi‑language and multi‑country web properties.
• Direct experience with high‑performing e‑commerce or PLG (Product‑Led Growth) environments, with a strong focus on driving conversion throughout the funnel.
• Deep technical understanding and usage for creating and optimizing high‑performing websites, including modern CMS experience like Wordpress, Craft and a proven track record of building in modern PHP or JavaScript.
• Extensive and robust tech stack management experience, with the ability to oversee complex integrations and web architecture.
• Superb communication skills across all mediums and levels of the organization, with the talent to distill complex technical roadmaps into clear strategic insights.
• A proven track record in planning, developing, and executing complex roadmaps and rigorous A/B testing plans.
• A mentality of continuous optimization, growth, and performance that you instill both within your direct team and across the broader organization.
• Mar Tech or adjacent industry experience is highly preferred, giving you a head start on understanding our product's value proposition.

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