Senior Director, Ecommerce

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

We’re looking for a Senior Director, Amazon Commerce to create impact and help our clients navigate the dynamic, fast-changing Amazon landscape. The ideal candidate will have a strong background in the Amazon Advertising ecosystem and understands how to translate retail strategy into effective and scalable shopper marketing programs. This position is responsible for maintaining in-depth knowledge and strong relationships within the Amazon channel, working closely with internal and external teams, and creating strategies and tactics to help clients grow their Amazon business.

As part of the greater Commerce team, this position will lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights.

Lead omnichannel marketing strategies

• Work closely with the Vice President of Amazon Commerce to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Branded & Custom Shopping Experiences,and Ad Tech)
• Understand the Amazon consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform
• Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s CPG clients at Amazon, including annual planning, calendars, and holistic executions
• Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints
• Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans
• Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners
• Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing our proprietary Marilyn Commerce platform and Amazon’s Advertising technology suite
• Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon, and regularly share new opportunities with our clients

Own Amazon Advertising and retail partner relationships

• Manage Amazon Advertising relationships, including responsibility for helping the Commerce team obtain information about new products and services ensuring the agency and our clients are first to market with new test and learn opportunities
• Develop and maintain an ongoing relationship with Amazon Advertising & other offsite integration partners (Chicory, Tik Tok), staying informed of new offers and ways of working to ensure the agency and its clients are best-in-class partners/customers

Advise and partner

• Work collaboratively with the broader Connected Commerce team (eCommerce, Media, Creative, Strategic Planning,and Analytics & Insights) to ideate, plan,and execute omnichannel programs at Amazon
• Provide day-to-day advisement to our Amazon Commerce team for shopper marketing strategy, plan building, optimization, measurement, and…