Senior Media Manager; Commerce​/Retail Media Planning

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

The Senior Media Manager (Retail Media Planner) will be responsible for planning, negotiating and executing omnichannel media strategies across several retail media networks for two clients. You will manage daily planning and analysis while maintaining strong relationships with internal teams, publishers and partner agencies.

• Assist in omnichannel retail media strategy development and execution for CPG client commerce efforts across various Retail Media Networks
• Develop and share POVs on new client opportunities
• Manage the daily oversight of campaign activities
• Manage campaign authorizations, budgets, reconciliations
• Act as a liaison between the media and account team to ensure project milestones, timelines, and deliverables are met
• Interact daily and maintain rapport with retail media networks and vendors
• Analyze research data and media/marketing information; share information with clients
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Monitor and track media spend, compare against client budget, and alert the team of any discrepancies
• Develop an understanding of new/emerging media developments and share with the broader team internally

• Strong communication skills, both verbal and written
• Keen attention to detail and problem‑solving skills
• Able to build relationships across the team, department, vendors and clients
• Proactive and collaborative approach, anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with the team

• 3‑4 years of media planning experience in an agency setting for digital media campaigns
• Retail Media/Commerce experience highly preferred, working with RMNs such as Walmart, Target, Grocery, etc.
• Experience partnering with cross‑functional team members including account management, project management, strategy, and creative

• Passionate, driven people – we champion a culture of people that do extraordinary work
• Consciously cultivated culture – we aim to embody behaviors that build an inclusive community, bringing positivity and active listening into the workplace while empowering creative bravery
• Competitive benefits – full spectrum of group health coverage options (medical, dental, vision) to a generous 401(k) match (100% dollar‑for‑dollar match, up to 5% of salary), and generous paid time off
• Growth‑minded opportunities – we nurture real‑time feedback, growth‑oriented mindset, and training opportunities through VML and WPP

$45,000—$100,000 USD. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications.

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WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.