Content and Digital Marketing Manager

Job Title:

Content & Digital Marketing Manager

About Us

Concept Schools is a nonprofit organization dedicated to improving education in communities through a network of 40+ STEM-focused charter schools across the Midwest. Serving more than 15,000 PK-12 students, we provide high-quality, college-preparatory education and comprehensive support services that prepare students to succeed in college, careers, and life.

Please note: Concept Schools staff work on-site five days per week at our Schaumburg, IL headquarters. Remote or hybrid arrangements are not available for this role.

Position Description

Concept Schools is seeking a strategic, hands-on Content & Digital Marketing Manager to lead our storytelling, editorial direction, and digital engagement efforts. This role combines the responsibilities of content strategist, copywriter, editor, and digital marketing lead
, serving as the organization’s primary steward of brand voice and messaging across all platforms.

Reporting to the Marketing Director, this highly visible position bridges high-level narrative development with day-to-day execution. You will not only shape the story of Concept Schools - you will manage the platforms, data, and workflows that bring that story to life and drive enrollment growth, community trust, and brand awareness.

Key Responsibilities

1. Content Strategy, Writing & Editorial Leadership

• Serve as the primary guardian of the Concept Schools brand voice, ensuring consistency across web content, social media, email, print materials, video scripts, and executive communications.
• Write, edit, proofread, and approve content across a wide range of formats, including:
• Website and landing pages
• Blogs and newsletters
• Annual reports and donor communications
• Enrollment and school marketing collateral
• Press releases and talking points
• Video scripts and digital storytelling assets
• Oversee editorial standards, style guides, and quality control for all written materials.
• Manage internal copy requests, revisions, approvals, and final delivery timelines.
• Collaborate with designers, videographers, and marketing colleagues to ensure copy and visuals work together cohesively.

2. Public Relations & Strategic Communications

• Draft and maintain press releases, media pitches, and PR toolkits to support local and regional media coverage.
• Support schools and organizational leadership with messaging guidance, announcements, and community-facing communications.
• Ensure all messaging aligns with organizational priorities, compliance considerations, and brand standards.

3. Digital Platform & Campaign Management

• Plan and execute an integrated digital content strategy across platforms including Facebook, Instagram, You Tube, Linked In, and emerging channels (e.g., Reels, Tik Tok, short-form video).
• Manage and optimize email marketing campaigns using Mailchimp, Hub Spot, and CRM tools, including segmentation and lead-nurture workflows for prospective families and donors.
• Oversee website content updates and optimization in collaboration with internal and external partners.
• Monitor digital trends and audience behavior to continuously refine content and platform strategy.

4. Analytics, Reporting & Optimization

• Track performance metrics across digital channels (email, social media, and web).
• Develop clear, actionable reports to evaluate campaign effectiveness and identify growth opportunities.
• Use insights to inform content strategy, audience targeting, and platform investment decisions.

5. AI & Workflow Optimization

• Thoughtfully integrate AI tools (e.g., ChatGPT, Jasper) into content development and marketing workflows to support ideation, drafting, and efficiency—while maintaining high editorial standards, accuracy, and brand authenticity.

6. Collaboration & School Support

• Serve as a key communications partner to school-based administrators, enrollment teams, and central office departments.
• Provide guidance and support to schools on messaging, content development, and brand alignment.
• Coordinate messaging and deliverables for system-wide initiatives, enrollment campaigns, and organizational launches.
• Collaborate with internal teams and external vendors, including designers, videographers,…