Senior Marketing Specialist- Solutions Team

Description

Trans Perfect’s Marketing & Communications team is looking for a full time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go-to-market strategies, digital marketing, and performance marketing efforts.

With over 8,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, Trans Perfect is the world’s largest provider of language and technology solutions for global business.

The ideal candidate will have a minimum of 3-4 years of previous experience in a similar role, and a strategic, data-driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross‑functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.

• Become an expert in our offerings and customer needs.

• Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.

• Analyze competitors to refine positioning and identify market gaps.

• Monitor industry trends and emerging technologies to inform strategy.

• Collaborate with product owners to develop and execute GTM plans for new and existing offerings.

• Document product use cases to inform messaging and content.

• Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.

• Align marketing efforts with sales objectives and product roadmaps.

• Oversee branding and packaging, including product and feature naming conventions.

• Conduct research, analysis, and discovery with stakeholders to inform promotional strategy

• Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.

• Ensure all promotional activities have clear KPIs to measure success and to allow performance optimization.

• Analyze and optimize campaign strategies

• Report on campaign performance

• Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.

• Work with subject matter experts to create content aligned with customer needs.

• Execute multi- channel content strategies, including blog posts, white papers, webinars, and email nurtures.

• Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.

• Regularly engage with sales teams to gather insights and refine marketing strategies.

• Support sales with messaging, solution narratives, and pitch materials.

• Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.

• Conduct ROI analysis to measure marketing effectiveness.

• Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.