Brand Manager, Marketing

Job Description

Hiring across different categories for multiple premium KHC brands.

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

Every day, we transform the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do:
join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners and are mindful of the collective and sustained success of Kraft Heinz. We support growth, authenticity, humility and outstanding performance. You’ll be rewarded and given opportunities to leave a mark and build a legacy.

The Brand Manager, Marketing – Base helps drive demand for the business, creates long‑term strategy, and develops and executes marketing plans. The role defines product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocates budget accordingly. The manager executes marketing initiatives in support of long‑term strategies with the business unit team, is accountable for profit, volume and market share objectives, and assists the business unit team on all aspects of the P&L.

• Create consumer and customer demand for the assigned business and define the long‑term strategy.
• Execute marketing initiatives in support of long‑term strategies through managing the cross‑functional team.
• Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.
• Own the P&L for the respective business and be accountable for delivering profit, volume, and market share objectives.
• Manage cross‑functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches.
• Lead negotiations on new product opportunities or developments within set time‑scales and budgets.
• Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets.
• Oversee analysis and reporting of performance across various key performance indicators (KPIs).
• Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables.

• Prior experience managing a P&L required.
• Experience with syndicated sources such as Nielsen or Circana/IRI required.
• Ability to influence management, lead cross‑functional teams, handle simultaneous projects, and work through others.

$ - $

This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors.

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social – Paid Time Off, Company Holidays, Leave of Absence,…