Director, Omnichannel Commerce & Retail Strategy

Director, Omnichannel Commerce & Retail Strategy

LOCATIONS

375 Hudson - 375 Hudson Street New York, New York 10014 United States

EMPLOYMENT TYPE

Full-time

Free Immediate Delivery

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth.

Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive omnichannel retail strategy for a small portfolio of CPG clients!

In this role, you will serve as a bridge between shopper marketing and media teams and oversee the holistic connections strategy across our clients’ commerce-driving campaigns, integrating across retail media, 3P commerce media, consumer promotions, and in-store marketing to ensure alignment to client business goals, synergy with national media efforts, and full integration across all touch points of the shopper journey.

PLEASE NOTE:
While there are no specific location requirements for this role, the client and team operate on Central Time hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule with specific priority given to those local to the Chicago metro.

• 10+ years of progressively-responsible experience building and leading omnichannel commerce, shopper, and retail media strategies for CPG brands.
• Bachelor’s degree in advertising, marketing, or related media field preferred; experience may be substituted.
• Experience & expertise driving omnichannel strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization, or CPG’s trade or customer marketing department.
• Deep understanding of the omnichannel marketing opportunities across different retailer verticals.
• Understanding of retail media network (RMNs) offerings and how to best leverage 3P media providers (digital, in store, promos, etc.) to supplement RMN plans.
• Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations.
• Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns.
• Experience leading strategy as a part of a larger IAT.
• Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
• Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.
• Sound decision-making ability rooted in agency, client, and industry knowledge.
• Comfort operating with a high level of ownership, autonomy, and accountability.
• An outstanding listener with clear and persuasive verbal and written communication and presentation skills, a high degree of emotional intelligence, and an ability to tell a smart, concise story using data.
• Experience communicating with and presenting to executive-level clients on a regular basis.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and…