Category Marketing Manager

Overview

As a trusted partner, our Public Health mission is to make food systems safer, healthier and more sustainable. Throughout our global network in 27 countries, we offer to our customers a wide range of testing and innovative solutions dedicated to preventing health risks related to food, environment and consumer goods. External growth has been a key pillar of our history with more than 40 acquisitions completed in the last 10 years.

If you want to contribute to an inspiring long-term purpose, to be part of a fast growing company on a high-value market with significant build-up opportunities, and to grow in an entrepreneurial and warm environment,
join us!

We are looking for a Category Marketing Manager in 401 N Michigan Ave, Suite 1400, Chicago, IL 60611 USA. Your mission will be to:

As the Category Marketing Manager, you will play a pivotal role in strategically positioning a portfolio of testing, technical, and consulting products to drive business development within key food industry categories. In this cross-functional role, you will represent the North America business unit, translating regional strategy into impactful B2B marketing plans that deliver seamless commercial execution.

This is a unique opportunity to make a measurable impact in a critical industry through insights-driven marketing. You will leverage your specific marketing experience in the food industry to create clear value propositions and consistent customer experiences.

Required

• Education:
  
  Bachelor’s degree in Marketing or a related field, with a minimum of five years of professional marketing experience.
• Category Knowledge:
  Experience with market analysis and insights within a relevant segment of the food industry. Prior experience on the client side (manufacturing and/or production) is beneficial.
• Industry
  
  Experience:
  
  Advanced knowledge of B2B marketing in the food industry is required, ideally obtained from experience within the TIC (Testing, Inspection, and Certification) industry.
• Marketing Expertise:
  Proven success in planning and executing B2B marketing strategy & campaigns across multiple channels (digital, trade, paid media, social, owned channels).
• Project Management:
  Strong project management knowledge to effectively develop and implement new service improvements.
• Marketing Toolkit:
  Solid set of skills for performing at both the strategic and tactical level. Experience with design tools (e.g. Canva), marketing automation (Hubspot), data analysis, and Google Workspace. Displayed experience with AI across different marketing areas.
• Communication:
  Well-developed oral and written communication skills are essential.

Desired

• Advanced
  
  Education:
  
  Master’s degree in Marketing, Business Administration (MBA), or a related field preferred.
• Category or Segment Ownership:
  Prior experience owning a category, segment, or portfolio strategy within a B2B environment.
• Data-Driven Mindset:
  Advanced experience leveraging analytics, dashboards, and performance metrics to optimize marketing effectiveness and ROI.
• Change & Innovation Leadership:
  Experience leading new initiatives, piloting innovative marketing approaches, or launching new services/products.
• Category
  
  Experience:
  
  Experience supporting relevant market segments within the food industry, such as dietary supplements and other strategic categories (e.g., pet food, dairy, ingredients).

• Develop Strategic Roadmaps:
  Build comprehensive marketing roadmaps that support both near-term wins and long-term growth for key category opportunities.
• Drive Category Intelligence:
  Create and lead a process for consistently monitoring and reporting category insights. Use these outputs to guide strategic storytelling and category planning.
• Identify Opportunities:
  Assess evolving market conditions and competitor insights to identify sales and revenue opportunities that inform the broader category strategy.
• Innovate:
  Apply an innovation mindset to drive new marketing tactics and potential new services development to capitalize on "white space" within specific categories.
• Lead Integrated Campaigns:
  Collaborate with the full Marketing team to develop impactful…