Digital Media Strategist

Digital Media Strategist page is loaded## Digital Media Strategist locations:
IL-Chicago; 303 E Wacker Drive:
TX-Irving;545

E. John Carpenter Freeway (Nexstar - CORP):
NY-New York;1301 Avenue of the Americas (Nexstar) time type:
Full time posted on:
Posted 25 Days Agojob requisition :
REQ-37880

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities.

This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.
** RESPONSIBILITIES
* ** Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
* Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
* Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
* Establish tangible KPIs for each plan, considering historical information, client goals and objectives
* Own the creation and management of media plans and budgets throughout the presales process
* Manage pricing and profit margin while balancing effective media planning and client needs
* Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
* Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
* Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
* Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
* Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
* Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive### Salary Range: $55,000 - $64,000### Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.
** REQUIREMENTS / QUALIFICATIONS
*** Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
* Previous experience in digital media planning required, including strong media math skills and Excel proficiency
* Knowledge of programmatic, social and SEM advertising and the media landscape in general
* Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
* Extreme attention to detail, organizational skills, and strong sense of urgency
* Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, Tik Tok, Snapchat, Linked In, Twitter and Pinterest, and ability to use each channel to maximize client returns
* Experience in lead generation/CPA and reporting on ROAS a plus
* Strong client service skills
* Ability to analyze and present data effectively and efficiently
* Persuasive oral and written communication
* Strong interpersonal skills and ability to work well with a team and independently
* Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
* This is a Hybrid role with four (4) days in office and one (1) day remote per week.
* The ideal candidate will be located in New York, NY;
Chicago, IL.; or Irving, TX.
*
* NOTE:

This
** job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled
#J-18808-Ljbffr