Field Marketing Associate

Location: Austin, Texas

Employment Type: Full Time

Department Early Talent, Non-Engineering

Compensation: $41 – $47

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits  ().

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

The Field Marketing Associate will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills.

You are truly a Swiss Army knife of marketing and have experience in many different areas. This role reports to the Director, Field Marketing - Center of Excellence.

• Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.

• Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts, which include tactics across all stages of the funnel.

• Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.

• Help create enablement materials, communications, PG days, call campaigns, Salesloft templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.

• Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results.

• Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.

• Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs.

• 1-3 years experience in marketing; B2B marketing and technology industry experience preferred.

• Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Tableau Sales Loft, Splash, Google Workspace

• Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.

• Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity, with a focus on quantifiable outcomes derived from field marketing programs.

• Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.

• Ability to clearly communicate process improvements and outcomes to internal stakeholders.

• Excellent…