Director, Growth Marketing

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Sittercity, a Bright Horizons company, is a technology platform reimagining the childcare industry. We simplify the process of finding, hiring, and managing high‑quality, trustworthy childcare. At Sittercity, you help design and implement solutions that transform a multi‑billion‑dollar industry, providing much‑needed relief to parents and care providers alike.

We are seeking a strategic, performance‑driven Director of Growth Marketing to lead multi‑channel acquisition, lifecycle, and engagement strategies across B2B2E and DTC segments. This role goes beyond paid media to own a holistic growth mandate, partnering closely with Product, Corporate marketing, and Operations to accelerate corporate revenue while scaling our consumer marketplace.

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel‑specific and segment‑specific growth plans, prioritizing levers with the highest revenue impact.
• Partner with cross‑functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long‑term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs aligned to revenue targets.
• Lead omni‑channel acquisition strategies across paid, organic, partnership, and content‑driven channels.
• Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT, etc.) as part of a broader growth ecosystem.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.
• Refine attribution, forecasting, and performance measurement across segments and channels; own budgeting, pacing, and channel ROI.
• Collaborate with Product and Engineering to create intuitive, high‑converting user flows and impactful in‑product growth moments.
• Partner with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences.
• Build and mentor a high‑performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
• 7‑10 years of experience in performance marketing across paid, earned, and owned channels, with a proven track record of managing and scaling profitable campaigns.
• Hands‑on experience with Google Ads, Meta, paid and organic social, and demand‑gen tactics such as SEO/AE‑O with a focus on DTC e‑commerce.
• Experience managing lifecycle programs.
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS, optimizing for profitability.
• Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
• Experience managing multi‑channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
• A collaborative, results‑oriented mindset, able to work effectively with cross‑functional teams.
• Exceptional, people‑first leader, able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.

We offer an innovative and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry.

The annual…