Senior Ad Sales Research Analyst

For generations, our brand has been at the heart of culture—amplifying Black voices, stories, and experiences through award-winning scripted and unscripted content and impactful multimedia storytelling. As a leader in both linear and digital platforms, we continue to shape and reflect the conversations that matter most.

We’re seeking an Ad Sales Research Analyst (Contractor) to help transform data into stories that power our advertising strategy. The ideal candidate blends analytical rigor with creative storytelling, bringing insights to life for our partners and helping elevate our brand’s reach and resonance.

• Data Analysis:
  Process, analyze, and interpret large datasets on audience behavior, media ratings, and market trends.
• Client Reporting:
  Build polished reports, dashboards, and presentations (Excel, PowerPoint) that make complex findings actionable and easy to understand.
• Performance Optimization:
  Measure campaign reach, frequency, and impact to optimize media and sales strategies.
• Systems Expertise:
  Use Nielsen’s proprietary tools (e.g., Nielsen ONE, Media Impact Planning, Ad Intel) and other analytics platforms to support audience insights.
• Cross-Functional Collaboration:
  
  Partner with internal sales, marketing, and content teams to deliver insights that support revenue growth and client success.

• Audience Measurement:
  Understand what audiences watch, listen to, and engage with across platforms.
• Advertising Insights:
  Evaluate ad effectiveness across linear, digital, and streaming channels.
• Market Trends:
  Monitor evolving media consumption habits and advertiser opportunities.

• Education:
  
  Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.
• Experience:
  
  Minimum 2 years in a data, media, or marketing analytics role, ideally within a media or publisher environment.
• Technical
  
  Skills:
  
  Advanced Excel and PowerPoint proficiency; familiarity with Nielsen tools required. Must have experience with Nielsen Npower, com Score is a similar tool and is preferred but not required. Experience with MRI is required.
• Analytical Strength:
  Proven ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Storytelling Mindset:
  Ability to craft narratives that connect insights to actionable business outcomes.