Associate Director, TAAG; Ad Operations

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Technology & Activation Group (TAAG) is a team of Digital Marketing technology, operations and measurement professionals supported by best-in-class technology and expertly designed procedures.

TAAG is an integral part of Spark Foundry’s Data, Insights, and Analytics (DTAI) practice and operates by turning the data we create into a true asset for our business. TAAG will support and complement our DTAI teams today, and manage the organization’s technology expertise to educate some of our most valuable media professionals of tomorrow.

We are looking for a marketing technology leader with expertise in the fields of marketing technology, media performance management and measurement, and ad operations. The individual we are seeking will be confident with senior agency executives and clients, and clear in delivering our agency point of view and recommendations. They must have the ability to translate business data requirements into technical solutions, develop measurement strategies, and manage key relationships with digital media technology, operations, data and research partners, building best‑in‑class capability within Spark Foundry.

In addition to their responsibility as a agency expert in digital media operations, data, tools and technology, this person will be responsible for cultivating and leading a team of client‑assigned resources who are responsible for the end‑to‑end delivery of the following media planning and activation functions:

• Digital media campaign KPI creation and alignment to business opportunities/goals
• Operational alignment of campaign evaluation/measurement plan to campaign strategy
• Digital technology & infrastructure direction and decision making
• Data management and insights platform recommendations
• Data governance for client and agency measurement compliance
• Full‑funnel digital media advertising operations (inclusive of emerging digitally‑distributed media)
• Data management and generation of campaign optimization insights

• Oversee individual TAAG team across offices, as needed, and support the investment and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)

• Co‑lead strategic conversations with client and investment teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support your TAAG in all aspects of the trafficking process
• Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, etc.
• Lead conversations with the investment team on ways to work faster and smarter. Collaborate with fellow TAAG Managers on process to prevent errors, to ensure consistency, to create a bomb‑proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required

• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever‑evolving media landscape through regular research and writing POVs
• Share best practices across TAAG to improve our output and standardize our work
• Accountable for verification process and ongoing optimization for campaigns on a regular basis based on client needs
• Accountable for campaign activation process and ensure deadlines are met across investment teams, creative agencies, and clients to ensure on‑time launch
• Accoun…