Media Planner in Chicago

Overview

As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development.

You bring a passion for media to the team, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

• Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
• Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses

• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate, build and maintain relationships in the display and emerging media community
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities
• Participate in new business efforts as needed by management

• 2+ years of experience in media planning and ad trafficking
• Full knowledge of Google Campaign Manager trafficking and reporting
• Previous experience with eMarketer, Nielsen and com Score
• General understanding of digital media, social media, and the digital landscape
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
• Familiarity with and passion for the digital media landscape
• Strong interpersonal, written and verbal communication skills
• Ability to multi‑task, prioritize, manage expectations, and meet deadlines while paying attention to details
• Ability to work effectively across multi‑functional groups or geographic offices
• Good project management, planning and organizational skills
• Proficient in MS Office, specifically Excel
• Flexible and able to quickly adapt to new situations

• Familiarity with major social media ad platforms (e.g., Facebook / Instagram, Pinterest, Linked In, Tik Tok)
• Hands‑on experience managing paid social campaigns (agency or in‑house)

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal / sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3 : 00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise‑wide employee discounts

Critical Mass is an equal opportunity employer.