Media Planner

Summary
The HDMZ paid media team develops and executes integrated paid media strategies across traditional media channels, such as; print and digital channels ranging from social to display; to help our clients grow. We match great creative ideas with effective distribution and leading expertise in paid media healthcare/life sciences space.

The Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis in life science B-to-B marketing and preferably digital. Have a proven ability to plan, execute and analyze digital campaigns across display, email, and programmatic ad buying. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

Experience in life science marketing would be beneficial.
Responsibilities
Strategy & Planning

• Develops and presents multi-channel media plans with an emphasis on digital and traditional media
• Leads media discussions with clients and internal teams, confidently articulating strategy, rationale, and results
• Creates or contributes to agendas and materials for client-facing meetings
• Demonstrates extensive knowledge of media opportunities and justifies recommendations using data, insights, and informed opinion
• Evaluates syndicated research to build audience profiles and inform targeting strategies

Media Buying & Activation

• Executes and activates paid media campaigns across display, video, mobile, paid social, and other digital channels
• Manages campaign setup, trafficking, and QA across platforms including Google Campaign Manager 360 and Display & Video 360
• Owns relationships with publishers, platforms, and media sales representatives
• Schedules and leads calls with media reps to advance planning, negotiation, and activation objectives
• Confers with media representatives to determine optimal use of budgeted funds to achieve marketing and sales goals
• Takes ownership of media authorizations, insertion orders, billing, and reconciliation processes

Optimization, Reporting & Measurement

• Monitors live campaigns and independently identifies optimization opportunities to improve performance
• Understands and applies key metrics, benchmarks, and KPIs to gauge campaign success
• Builds and maintains reporting dashboards (Funnel / Looker Studio)
• Leverages Google Analytics and digital marketing platforms (Google Ads, DV360) to analyze performance and inform recommendations
• Communicates performance insights and optimizations clearly to clients and internal teams

Qualifications

• 2+ years of experience in a media planning, buying, or activation role
• Experience activating and managing digital campaigns across multiple platforms
• Proficiency in:
  Google Campaign Manager 360, Display & Video 360, Google Slides, Looker Studio
• Strong understanding of both branding and performance-driven media strategies
• "Respects the bottom line" - understands scope, value, and financial responsibility for both clients and HDMZ
• Takes ownership of billing, media authorizations, and reconciliation
• Relied upon as a media expert by Client Services teams
• A positive influence on HDMZ culture and a strong representative of the agency at client meetings, lunches, and conferences
• Willingness to travel to trade shows and conferences as needed