Regional Field Manager; Chicago

Regional Field Manager (Chicago)

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Team Leadership & Field Management

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment

Program Strategy & Execution

• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals

Partnerships & Cultural Relevance

• Identify and nurture local and regional community partnerships, event sponsor ships, and talent/influencer collaborations that resonate with key consumer segments
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
• Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy

Measurement & Reporting

• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
• Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs

Requirements

• 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
• Prior experience managing a team and building field-based programs from the ground up
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
• Excellent project management, communication, and interpersonal skills
• Ability to work evenings/weekends as needed for event execution
• Passion for brand-building, consumer experience, and staying close to the culture