Mktg & Insights Capability Sr Manager

Overview

Location:

Purchase, NY / Dallas, TX / Chicago, IL

The Manager / Senior Manager of Social & Creator Measurement & Analysis will play a critical role in defining and implementing the measurement frameworks and data analytics strategy that will quantify the impact of influencer marketing on brand performance and business outcomes. This role will be responsible for developing global measurement guidelines and frameworks that provide a clear view of the ROI from social and creator/influencer marketing investments.

Working closely with internal teams, including marketing science, media, and insights, this position will ensure the company applies best‑in‑class data practices, metrics, and analytics across all influencer campaigns. The goal is to build consistent measurement standards across markets that align with business objectives and drive insights to inform decision‑making.

• Lead the development of a comprehensive, global measurement framework for influencer marketing, aligned with the company’s business and marketing goals.
• Establish clear KPIs and metrics to measure influencer campaign effectiveness and their direct impact on brand growth, customer engagement, and business performance.

• Ensure all creator/influencer marketing initiatives are supported by robust data collection processes, enabling in‑depth analysis of performance at both a global and local level.
• Embed social‑led best practices and enhancements of methodologies and capabilities.
• Develop methodologies for analyzing data across a variety of metrics including brand lift, sales impact, engagement, and long‑term brand loyalty.
• Drive ongoing data standardization efforts to ensure consistency across all regions, campaigns, and platforms.

• Work closely with the marketing science and insights teams to build models that connect social and creator/influencer marketing investments to business outcomes such as sales uplift, customer acquisition, and retention.
• Provide insights and recommendations to the business by analyzing social and creator/influencer marketing campaigns’ overall performance, highlighting areas of success, risks, and optimization opportunities.

• Oversee measurement capabilities within creator measurement tech stack to enable consistent, accurate performance tracking.
• Develop intuitive dashboards within creator platforms that empower marketing teams to independently track performance and extract insights.

• Collaborate with local market teams, media, and marketing science divisions to develop a cohesive understanding of social and creator/influencer marketing’s role across the consumer journey.
• Partner with global and regional stakeholders to ensure that campaign performance data is accessible, usable, and actionable by teams across the organization.
• Build measurement literacy across marketing teams through training, playbooks, and consultation on campaign structure and frameworks.
• Provide measurement expertise and analytical support to social media teams, helping quantify content performance and creator contributions within owned channel strategies.

• Deliver regular performance reports to senior leadership, summarizing key insights, learnings, and recommendations for improving social and creator/influencer marketing outcomes.
• Establish dashboards and reporting templates that allow internal teams and stakeholders to visualize social and creator/influencer marketing performance in real‑time.

• Stay on the cutting edge of social and creator/influencer measurement trends by continuously researching and incorporating new methodologies and tools for measurement, ensuring the company maintains a competitive edge.
• Develop innovative measurement approaches to account for evolving digital behaviors and emerging social platforms.
• Design and execute measurement pilot programs to test emerging methodologies, validate new models, and build organizational learning around creator effectiveness.

• Launch and…