Sr Manager, Brand Activations & Partnerships

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction.

Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

As the Senior Manager, Brand Activation & Partnerships - Chains , you'll drive growth within the US Away From Home (AFH) Business Unit. This role focuses on developing strategic priorities for our AFH customers, co-create strategic customer marketing activations to support core brands & innovation launches, deliver go-to-market plans while building and strengthening key external partnerships to drive growth.

AFH is all about Taste, Flavor, and Experience and we are pioneering an effort to build a framework where all three elements come to life on the biggest stages of the restaurant industry. We have aligned and dedicated specific resources to support current and accelerate new, high impact strategic initiatives for this channel and with that brings high visibility and high expectations.

Opportunity resides to amplify our portfolio of leading iconic brands on a regional and/or national scale, all while creating high impact consumer experiences.

This role provides direct interaction with cross-functional activities including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This role also interacts with customers and industry partners, developing direct & impactful relationships to effectively lead & promote marketing strategies that will help drive growth and market expansion.

Essential Functions & Responsibilities

• Lead marketing strategy and execution for key sales channels:
Chain Restaurants, Broadline Distributors and Non-Commercial

• Design and implement impactful customer marketing activations across in-restaurant experiences, elevating brand equity and winning market share.

• Act as the project leader for customer-specific commercialization and innovation

• Acting like an owner & Power of We mindset:
You will collaborate across multiple cross-functional teams to proactively seek, create business opportunities and make strategic and tactical recommendations with confidence; no does not phase you

• Relationship focus & building the future:
Develop relationships with key customers and industry partners to champion the marketing agenda and build strategic long term plans.

• Partner with Sales, Insights, Culinary & Marketing teams to identify and close new business opportunities, driving revenue growth, market penetration & share gains.

• Collaborate with the AFH Digital team to advance digital marketing capabilities.

• Develop initiatives and partner with Sales to promote new products, creatively accelerating innovation adoption and execution while delivering flawless execution of go-to market plans

• Utilize consumer, operator, industry trends and chef insights that translates into customer benefits while shaping channel strategies and create compelling customer selling stories that you will lead with passion.

• Lead strategic initiatives that contribute to P&L growth, ensuring alignment with financial targets and efficient resource allocation.

• Represent Kraft Heinz within key industry events

• Drive connectivity with international KHC partners to drive global strategy and campaigns across markets where applicable.

Expected Experience & Required Skills

• Bachelor's degree in business, marketing, or a related…