CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager

Housr US | Chicago, IL | Full-Time

Hybrid - 4 days in office p/w (Thursday is company-wide WFH day)

Housr is a high‑growth tech company on a mission to improve the rental experience for college students worldwide. We recently raised a $10M Series A and are investing heavily in expanding across the US and Canada college markets.

We’re hiring a CRM & Lifecycle Marketing Manager to take ownership of our student user engagement and retention across North America. We’re looking for a sharp, hands‑on CRM specialist to own student engagement from first touchpoint to loyal advocate - building the scalable digital engine that powers every new college launch.

This role sits at the heart of our US expansion. Your mission: build the scalable CRM engine that turns every new college sign‑up into an activated, engaged student – and make Housr a household name on campuses across the US. The welcome flows you design, the segments you build, and the campaigns you launch will directly drive user activation at scale as we onboard college after college.

• You’ll own the full CRM lifecycle in Hub Spot - from welcome flows and onboarding sequences to re‑engagement campaigns – with real autonomy to shape strategy.
• You’ll work at the intersection of marketing, product, and operations, collaborating daily with our College Delivery team to tailor messaging for every new campus partner.
• You’re joining a brand students already love – and you’ll have the creative freedom to deepen that connection through perk‑partner newsletters, localized content, and smart segmentation.
• Every tactic you build will be designed to scale across dozens of college partnerships, so your impact compounds as Housr grows.

• Build & optimize workflows: Design, launch, and continuously improve automated welcome flows, lifecycle sequences, and re‑engagement campaigns in Hub Spot to move students from sign‑up to active engagement.
• Segment & target: Create and maintain dynamic contact segments based on college, lifecycle stage, behavior, and preferences – ensuring every student receives the right message at the right time.
• Curate Perk‑Partner Newsletters: Develop and manage recurring newsletters that spotlight Housr’s perk partners, driving value for students and deepening brand affinity.
• Localise on a campus level: Partner closely with the College Delivery team to understand the unique culture, calendar, and needs of each college partner – then translate those nuances into tailored CRM tactics and content.
• Operationalise at scale: Build repeatable playbooks, templates, and processes so that every new college launch has a plug‑and‑play CRM strategy.
• Report & iterate: Own engagement dashboards, track key metrics (open rates, CTR, activation, retention), run A/B tests, and turn insights into action.
• Collaborate & build: Work alongside US and UK marketing, product, and customer success teams to ensure CRM efforts align with broader growth goals.

This is a sole‑contributor role with immense scope – perfect for someone who thrives on ownership and wants to build the engagement function from the ground up.

• You have ~3–5 years of hands‑on CRM or lifecycle marketing experience, ideally with Hub Spot (or an equivalent platform like Marketo or Braze).
• You have experience in higher education, student marketing, or a consumer brand targeting 18–24‑year‑olds – you understand how to speak to this audience authentically.
• You’re data‑driven and comfortable building dashboards, running A/B tests, and letting metrics guide your decisions.
• You can write compelling copy that sounds human, not corporate – from subject lines to full newsletter editions.
• You are aggressively curious – you dig into the data, ask the right questions, and never leave a campaign unoptimised.

• You’re uncomfortable making decisions without having all the information. Housr is in rocketship growth mode – we move fast and act decisively.
• You prefer someone else to set the playbook. In this role, you ARE the playbook. You’ll be building CRM strategy from scratch across multiple…