Director, Marketing and Membership

The Association Forum has a unique and exciting opportunity for an experienced and innovative expert to shape and lead our Marketing and Membership efforts! The newly defined Director, Marketing and Membership is the strategic owner of narrative, segmentation, calendars, standards, and governance. This role exists to do three things extremely well:

This position will develop and drive one narrative with many touchpoints; focus on membership growth and retention; develop and engage through an ecosystem of communication tools and touchpoints that speak to multiple audiences and their needs; innovate marketing resources and tools that drive members and the broader association community to action; and ensure communications are clean, concise, and reach the market quickly.

Own and evolve the AF Brand narrative into a usable message map by audience segment (CEO, leaders, emerging, specialists, and supporting members/partners). Translate strategy into campaign-ready messaging: headlines, value propositions, proof points, and calls-to-action that are recognizable and repeatable. Maintain and enforce brand voice and visual standards across channels.

Own Association Forum’s corporate communications posture and execution standards (press releases, official announcements, and priority organizational messages). Coordinate approvals and inputs with the CEO and relevant leaders; ensure messaging accuracy and brand alignment. Maintain a reusable press release workflow and template set to reduce cycle time and rework. Membership and Partnership Engagement.

Own the publication operating model and standards for BOLD Times (structure, voice, segmentation rhythm, and conversion CTAs). Lead and enable the Publications Working Group as an Editorial Council: topic scouting, voice sourcing, and quarterly editorial planning (not production). Maintain editorial integrity for recurring series (e.g., FIRE Signals) and ensure sponsor-related placements protect member trust.

Own digital brand presence across web/email/social/digital publications and keep voice/visual identity consistent. Set a 12‑month social strategy aligned to the FY27 campaign calendar and publication rhythm (BOLD Times). Maintain reusable templates to reduce rework (aligned to Template Library + backbone logic). Direct paid/targeted digital activation via external support where used (your outsourcing strategy explicitly includes paid ads + targeting + reporting).

Design a system that turns major organizational resources (e.g., Annual Report) into repeatable engagement assets that feed the newsletter and member actions. Set standards for how resources are packaged, surfaced, and measured across email, web, and community touchpoints. Use engagement insights to refine what content/resources are emphasized and how audiences are prompted to act.

Own the campaign calendar + backbone calendar; enforce lane designations and the two-campaign cap. Maintain the Template Library and “Gold Standard” assets (email + social + landing page scaffolds) to reduce rework and accelerate throughput. Blend operating systems and engagement data into a single operating view (workflow tracking, email performance, CRM/AMS insights, community signals, web analytics) to drive decisions. Establish QA…